海角大神

Jeb Bush is almost certainly running for the White House. That鈥檚 the import of his post on Facebook today that he鈥檚 鈥渄ecided to actively explore the possibility of running for President of the United States.鈥�

He鈥檚 all but , though the former Florida governor has left himself just enough room to say his exploration went badly if he changes his mind and decides to stop.

Why now? He previously said he鈥檇 make up his mind at the end of the year, or early in 2015, so this meets his schedule. It鈥檚 also time for him to send sotto voce messages to some potential rivals. That鈥檚 because Mr. Bush鈥檚 decisions have major implications for others in the 2016 GOP field.

For Mitt Romney, the message might be 鈥渂ack off.鈥� Yes, Mr. Romney has said he鈥檚 not running. But the chatter from his camp is getting louder by the week. It鈥檚 reached the point where major fundraisers and establishment Republican figures might reasonably think they need to wait to see if Romney might jump in. By announcing his intentions early, Bush is making a play to solidify his standing in this faction of the party. He wants Romney鈥檚 old campaign donation bundlers on his side.

鈥淣eedless to say, this makes a Romney run unlikely . . . 聽since job one for the establishment is uniting around a single champion early, it means Romney will likely only challenge Jeb if Bush falters early,鈥� writes Allahpundit at .

For Marco Rubio, Bush鈥檚 message might be 鈥渟orry Bud, but it鈥檚 not your time.鈥� Allahpundit adds that the Bush move makes a Rubio run 鈥渞eally unlikely.鈥� Florida Senator Rubio has been widely seen as a possible 2016 contender, but he鈥檚 something of a Bush prot茅g茅 and would draw on many of the same people for fundraising and campaign infrastructure. This group will now gravitate to the man whose surname has already graced the Oval Office, twice.

Then there鈥檚 Chris Christie. For the pugnacious New Jersey governor, Bush鈥檚 message might be, 鈥済et ready to rumble.鈥� It shows that Governor Christie will face another heavyweight candidate for the 鈥渆lectable establishmentarian鈥� position in the 2016 field. It also might show that many in the party have doubts about whether Christie can perform on the big primary stage.

Bush is also putting Christie on notice that he won鈥檛 have unfettered access to the GOP moneymen of the Northeast. As with Romney, it鈥檚 partly about the Benjamins.

鈥淏ush is now the Establishment fave who has taken the most overt steps towards running for president, which puts some extra pressure on Chris Christie since Bush鈥檚 PAC will at a minimum put the arm on many potential campaign donors in a way that will tend to commit them,鈥� writes left-leaning Ed Kilgore at the Washington Monthly.

Bush鈥檚 move might have less effect on the rest of the nascent GOP field. For some it will be a positive. Sen. Ted Cruz (R) of Texas might use Bush as a means to define himself, for instance. He could say he鈥檚 the anti-Bush, not the establishment choice, a man of the people from the plains of the Southwest. Or something like that, but you get the point 鈥� he鈥檒l try and fill the populist, tea party slot in the campaign. Former Arkansas Gov. Mike Huckabee and ex-Pennsylvania Sen. Rick Santorum might try the same thing.

Is the nation is ready for a Bush family presidential triple play? That鈥檚 a whole other can of questions. It is true, though, that the Bush brand is doing better than a few years ago, as at The Fix blog at The Washington Post points out.

Being an ex-president has done wonders for George W. Bush鈥檚 favorable ratings. They鈥檝e gained 14 points since 2009, and he鈥檚 now above water, with a 49 to 46 favorable/unfavorable split, according to Gallup.

鈥淧art of that trend is because Americans tend to have a fondness for ex-presidents, even the one-termers and the people, like W., who left office deeply unpopular,鈥� writes the Post鈥檚 Nia-Malika Henderson.