海角大神

Jeb Bush is one step closer to getting in 鈥� or, , he鈥檚 now 鈥渁ctively鈥� exploring 鈥渢he possibility of running鈥� for president. The former Florida governor 鈥� and the brother and son of former presidents 鈥� also said he鈥檚 forming a leadership PAC, or political action committee, in January. 聽

It was Mr. Bush鈥檚 clearest expression of intent yet about 2016, though in fact we already knew that he was openly considering a presidential campaign. The leadership PAC will serve as a fundraising and networking vehicle, allowing Bush to cement ties to other Republicans around the country by donating to their campaigns.

The statement is certain to light a fire under other likely Republican candidates, such as New Jersey Gov. Chris Christie and Wisconsin Gov. Scott Walker. It also takes us one step closer to the possibility of another Bush vs. Clinton presidential campaign, as Hillary Rodham Clinton prepares for a presumed second run. 聽

But perhaps most interesting about Tuesday鈥檚 announcement was the signoff: 鈥淥nward, Jeb Bush.鈥�

It suggests bold action, eyes affixed firmly on the future. Bush has plenty to build on from his past, starting with his two terms as governor of Florida 鈥� the nation鈥檚 biggest presidential battleground. And he has a long history of involvement and interest in policy, earning him the title of Bush family intellectual.

But he also has work to do to overcome expected resistance to yet another Bush running for president 鈥� the dreaded 鈥淏ush fatigue.鈥� He already faces resistance within the Republican Party over his support for comprehensive immigration reform and the 鈥淐ommon Core鈥� education standards. Bush also has business ties that could complicate a campaign.

Still, Bush is a favorite of the Republican establishment and a force within the forming 2016 field. Money and connections shouldn鈥檛 be a problem. And in his pitch to the future, his family conveys another important message: an embrace of multiculturalism. His wife is from Mexico, and their three children and three grandchildren reflect the ethnic mix that is increasingly common in the US. Bush is also fluent in Spanish. Among all the possible GOP candidates, Bush may well be best-equipped to reach into the crucial Latino vote.

In signing off with 鈥淥nward,鈥� Bush may not have realized he was echoing the 2012 campaign slogan of President Obama: 鈥淔orward!鈥� Mr. Obama, too, appeared eager to refresh his image as a man of the future, not bogged down in past political struggles.

But along the way, Obama also took grief from conservative media for choosing a slogan with echoes of the old Soviet Union.

鈥淭he Obama campaign apparently didn鈥檛 look backwards into history when selecting its new campaign slogan, 鈥楩orward鈥� 鈥� a word with a long and rich association with European Marxism,鈥� .

If Bush keeps going with 鈥渙nward,鈥� but feels the need for more excitement, he may want some embellishment. When Obama unveiled 鈥淔orward,鈥� it sat there, 鈥渟ort of lonely on the campaign signs and the campaign Web site,鈥� .

鈥淭hen suddenly, there it was this week, the exclamation point,鈥� Mr. Baker wrote. 鈥淣o longer was it 'Forward.' It was 'Forward!'

But we鈥檙e getting way ahead of ourselves. Bush hasn鈥檛 even formally announced yet.聽