Brad Bird's 2004 film centers on Bob (superhero alter ego: Mr. Incredible) and Helen Parr (alter ego: Elastigirl), two superheroes who marry and start a family. But after public opinion turns against superheroes, Bob, Helen, and their superhero children Violet and Dash must conceal their abilities from the world.
In an interview with , Bird spoke about Pixar's famous ability to make movies that appeal to both children and adults. "I think if you talk down to a kid or aim specifically at a kid, most kids aren't gonna like it, really, because most kids can feel when you are being patronizing," he said. "And if you are making entertainment that you yourself wouldn't watch, I think there's something insulting about that... We make films that we ourselves would want to see and then hope that other people would want to see it."
