Will Millennials pass time crunch or breakfast munch on to their kids?
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A survey found that Millennials shun the work of making a bowl of cold cereal, so how will they teach their kids to do the work of making healthy eating choices?
Just in time to kick off March as聽,聽an August 2015聽聽by the Mintel global market research firm has come back into play for highlighting Millennials' breakfast food choices as hinging more on time savings than nutrition.聽聽
鈥淎lmost 40 percent of the millennials surveyed by聽聽for its 2015 report said cereal was an inconvenient breakfast choice because they had to clean up after eating it,鈥澛犅爎eports in a new story about the potential demise of cold breakfast cereal in America.
Also, earlier this month, Kellogg聽聽a 4 percent decline聽in its annual US cereal sales and reduced by half its long-term growth projections. Going back further, the sales of Kellogg's morning foods in the fourth quarter of 2014, Bloomberg Business reported.
So, would Millennials prefer a breakfast bar or bottled smoothie over doing the dishes? Kellogg has responded with a line of聽聽and drinks.
Millennials took to Twitter to debate their choices:
Those seeking to get Millennials and society in general to step up the level of effort being put into consuming a nutritious breakfast view this news as symptomatic of a cascade failing in the generational food chain.
鈥淪ociety currently stands at a crossroads with two distinct paths facing the next generation. What is going to cause the shift that leads more kids down the healthy path,鈥 asks filmmaker聽聽in his new documentary, 鈥.鈥
Mr. Cross is screening the new documentary, aimed at Millennials and families, via a series of US appearances starting聽Monday. A聽聽talks about coming to the realization childhood is symptomatic of a lack of knowledge of what healthy foods are; lack of access to healthy, affordable options, 鈥渁nd the influence of negative role models, whether a parent, teacher, or even a celebrity.鈥
鈥淢illennials aren鈥檛 the only ones who prioritize convenience above all else at mealtime,鈥 Cross responds in an email regarding the study.聽"Everyone is short on time these days and convenience IS a big deal 鈥 but convenience food does not have to mean unhealthy food. The trick is making healthy choices more convenient.鈥
Cross adds, 鈥淚n The Kids Menu, Dr. Brian Wansink from Cornell University talks about this and shows that having a fruit bowl on the counter makes grabbing an apple more convenient and therefore much more accessible than if it were in聽a drawer in the fridge, for example."
鈥淏usy parents, harried professionals, sleepy kids 鈥 just about everyone is looking for a grab and go solution. However, it doesn鈥檛 have to be labor intensive to create a homemade, delicious, nutrient dense meal,鈥 Cross concludes.
Cross offers these tips for fast, healthy homemade smoothies an alternative to bottled, boxed, or bagged quickie breakfasts for all demographics.
鈥淎im for recipes that aren鈥檛 too sweet, with a balance of fruit and veg,鈥 he suggests. 鈥淚t will take less than 90 seconds to blend up a filling, tasty breakfast (which can also be consumed en route to school or work). Before you zoom out the door, fill your blender with a cup of water, turn it on for 15 seconds and dump it out (or use it to water your plants) before you place it in the dishwasher. That last step will ensure that no handwashing is needed.鈥
, who has her PhD in neuroscience and is the author of "," writes in an email response, 鈥淣o matter what the generation, parents need to set an example with their behavior.鈥
鈥淚f a parent gives the impression that it鈥檚 too hard to prepare meals, then that's what their children will believe,鈥 Ms. Rose adds. 鈥淧arents need to prioritize and demonstrate it鈥檚 not too hard to spend time & money on good eating habits. There is plenty of evidence that better eating habits at the dinner table, eating together as a family that they do better in school and life. This habit 100 percent carries on throughout life.鈥