Here鈥檚 a keyword-hitting formula: Use synonyms. Look carefully at the words used in an employer鈥檚 job description, then come up with related words that describe your duties and skills in a previous position, suggests employment website . This will heighten search-engine hits.
Putting the same words in a job posting on your r茅sum茅 doesn鈥檛 hurt either, says Mary Ellen Liseno, assistant director for career planning at the University of Massachusetts at Amherst. 鈥淯sing identical words that are in the job description tied in with your own experience is one of the best ways鈥� to attract an employer鈥檚 attention.
