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Cuba's female entrepreneurs tackle chores, then machismo culture

President Miguel D铆az-Canel approved the creation of privately owned businesses in Cuba this fall. Since then, 22% of the licenses have been granted to women. But Cuban women say they still face a patriarchal society that favors men and male-owned businesses.

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Ismael Francisco/AP
Natalhie Fonseca makes soft toys for children that she sells through her online store Carrete in Havana, Cuba, Dec. 26, 2021. The mother of two girls also helps her husband run a coffee shop. Female entrepreneurs in Cuba make up almost a third of self-employed workers.

Cuba was an early leader in recognizing women鈥檚 rights and equality after Fidel Castro鈥檚 revolution in 1959. Women were put in positions of power and responsibility, and the government legalized abortion and created day care centers, steps that allowed women to join the workforce alongside men.

Yet Cuban women who are seeking to take part in the island鈥檚 gradual opening to independent small businesses say they are facing unique challenges put up by a patriarchal society that favors men and male-owned businesses.

At a recent business expo for women entrepreneurs, Natalhie Fonseca, owner of Carrete, an online enterprise she started to make and sell handmade decorations for children鈥檚 rooms, said women are held back by Cuban society鈥檚 expectations that they also be homemakers.

Ms. Fonseca said she rises at dawn, washes, cooks, takes care of her two girls, cleans, and works part-time in her husband鈥檚 coffee shop, in addition to working on her own business.

鈥淭wenty-four in a day are not enough,鈥 she lamented. 鈥淚f we had a little help.鈥

Aiynn Torres, a researcher on gender issues at the Rosa Luxemburg Foundation, said that while Cuba 鈥渕ade a very big leap鈥 in the 1960s and 鈥70s in bringing women into the workforce, its efforts have stagnated.

She said 60% of Cuba鈥檚 university graduates are women, but they mostly end up in the least paid economic sectors, such as education or social assistance. Women account for only a third of self-employed workers in Cuba, whose economy is still largely state-run businesses, and they make up just over 20% of the owners of small- and medium-size businesses, according to official figures.

鈥淐onscious and systematic state actions, not only words, are absolutely essential to ensure the greater participation of women,鈥 Ms. Torres said.

She said there should be more credit available for women business owners and more done to care for children, the sick, and the elderly, which are responsibilities that now fall mainly on Cuba鈥檚 women.

Battered by low economic productivity as well as the obstacles presented by the U.S. embargo, Cuba鈥檚 government began a gradual opening of the private sector during the last decade.

Then President Raul Castro added licenses to open private businesses, legalized real estate transactions and the sale of unused land, and made credit more accessible, among other measures.

According to official figures, in 2020 there were 602,000 self-employed Cubans, some of whom have started their own businesses. About 210,000 of them were women.

In September, current President Miguel D铆az-Canel approved the creation of privately owned businesses 鈥 something that was once inconceivable after authorities closed all privately owned businesses on the island in 1968.

In the five months since, licenses have been granted for 1,014 additional private businesses, 22% of them for women.

But theory ran into practice for Ena Mar铆a Morales, who wanted to grow plants needed for her business to make all organic handmade soaps. She said male farmers resisted her efforts to acquire the raw materials.

鈥淭hat was my first confrontation with a macho world...,鈥 she said. 鈥淭he men would say to me, 鈥榊ou with that long hair, no, no, no.鈥欌

The COVID-19 pandemic also has been an impediment for many women hoping to start their own businesses. With their children at home because of canceled schools and husbands or partners marching off to work, many struggled to find time for entrepreneurship.

鈥淚t is a very new thing that women are joining little by little and I hope that soon that will really change, because although we are the directors of the house, there are many empowered women,鈥 said Ana Mae Inda, who sells children鈥檚 clothes.

Women of color said race is yet another difficulty in opening up businesses.

鈥淏eing a woman and being Black means that we face certain barriers, not only in the social world but also within the entrepreneurship itself,鈥 said Yurena Manfug谩s at the clothing shop she opened with her mother, Deyni Terry, to cater to Afro-Cuban women.

Ms. Terry, a lawyer and women鈥檚 activist, said the real problem is Cuba鈥檚 social construct.

鈥淭he constitution of the Republic of Cuba continues to speak in the masculine. ... We come from a totally sexist culture,鈥 she said.

This story was reported by The Associated Press.

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