Can you dance to it? The world takes on the 鈥楯erusalema鈥� challenge.
| Johannesburg
It began in December, and at first it was isolated. You probably didn鈥檛 know about it if you didn鈥檛 live nearby, or if you didn鈥檛 know someone who did.
But by February, it had begun to jump borders 鈥� first regionally, then around the world. By summer, it had become a feature of daily life from Angola to Hungary to Canada. World leaders spoke of it on national television. Health care workers rallied around it.
鈥淚t,鈥� of course, was the 鈥淛erusalema鈥� dance challenge.
Why We Wrote This
Bound by the pandemic this year, people from around the world now also have something more joyful in common: a hit song and a dance with deeply South African roots.
When an Angolan recorded themselves dancing to a hit South African house track by DJ Master KG and vocalist Nomcebo in February, they sparked a viral phenomenon that has since lapped the globe. Zimbabwe鈥檚 most renowned human rights lawyer recorded a version of ; so did a team of Romanian , and a few dozen socially distanced around the world.聽
To date, 鈥淛erusalema鈥� has been streamed more than 96 million times on Spotify, and is one of the top searches globally on the music identification application Shazam. It hit the top five charts in Belgium, France, Hungary, Netherlands, and Switzerland and was No. 1 on world digital song sales chart in mid-September.聽
The song owes much of its popularity to the strange internet alchemies of 2020 鈥� when a global pandemic forced creative forms of at-home entertainment and helped internet trends hop across regions and oceans. But on a continent where culture has often been taken by outsiders to be repackaged for Western audiences (think Louis Vuitton models walking the catwalk in checked scarves and shirts Kenya鈥檚 Maasai), 鈥淛erusalema鈥� also flipped that cultural script.
鈥淚t鈥檚 common to hear that somebody has taken something that they saw on the continent and co-opted it to make it a global product,鈥� says Moky Makura, the executive director of Africa No Filter, which researches how Africa is portrayed in regional and global media. 鈥淏ut it鈥檚 rare that a global movement like this starts here and then is imitated by the world.鈥�
Indeed, in 2019 a study by the University of Southern California鈥檚 Norman Lear Center showed that Americans were more than twice as likely to see a negative depiction of Africa on TV as a positive one 鈥撀爄f they saw any portrayals of Africa at all.聽Viewers were seven times as likely to see references to Europe on TV as to Africa, and nearly half of on TV referred only to a nebulous 鈥淎frica,鈥� rather than any specific country.
鈥淛erusalema,鈥� on the other hand, can be traced to very particular roots. In December, South African DJ Master KG called singer late at night from his Johannesburg recording studio. He鈥檇 just written a new track and wanted her to sing the vocals. She came immediately, and by the next morning, the two had a rough cut of the song.
鈥淛erusalema鈥� became a hit song in South Africa that Southern Hemisphere summer. But it was only after Angolan dance studio Fenomenos do Semba recorded themselves dancing to the song as they ate lunch in February that the song began to go viral.聽
Sung in Zulu, the song鈥檚 lyrics are gospel-esque. 鈥淛erusalem is my home / Guide me / Take me with You / Do not leave me here,鈥� sings Nomcebo in the opening lines.
It is perhaps little surprise, then, that among the most enthusiastic takers of the 鈥淛erusalema鈥� challenge have been people of the cloth. There have been 鈥淛erusalema鈥� dances from the Catholic and a group of in rural South Africa, among others. In September, one Swedish Lutheran church announced that it would be closing services with a song 鈥渢hat says something about our longing.鈥�
鈥淪o let us not only go, but in peace,鈥� a voice announces, as the track began to pump from the church鈥檚 speakers.聽
But it is perhaps in South Africa itself, where 鈥淛erusalema鈥� was born, that the dance has taken its strongest hold. In mid-September, the country鈥檚 president, Cyril Ramaphosa, addressed the country on live television, as he had more than a dozen times since the coronavirus pandemic began here in March.
As case numbers continued to decline, he explained, the country would continue to reopen, unbanning large gatherings and opening its borders. But that didn鈥檛 mean the pandemic was over. With a public holiday called Heritage Day coming up the following week, he urged his fellow South Africans to stay home with family 鈥渢o reflect on the difficult journey we have all traveled.鈥�
鈥淎nd there can be no better celebration of our South African-ness,鈥� he continued, 鈥渢han joining the global phenomenon that is the 鈥楯erusalema鈥� dance challenge.鈥�
For Ms. Makura, the expert in global perceptions of Africa, moments like this are important, not only for helping change how the world sees Africa, but also because they slowly help shift how Africans see themselves.
鈥淣egative stories reinforce negative narratives, and those narratives have a real impact on young people growing up on this continent. They are told by the world they are helpless, and eventually they believe they are helpless too,鈥� she says.
鈥淏ut here you see an African song that caught on globally. It wasn鈥檛 dependent on anyone else for its popularity.鈥�
