Will Bloomberg鈥檚 big spending scramble the Democratic contest?
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Liz Marlantes Politics Editor
Dear reader:
Since entering the presidential race just a few weeks ago, Michael Bloomberg has spent $100 million on campaign ads. That鈥檚 more than the top-polling Democrats have spent all year聽combined.
So far, that has resulted in only a modest bump in the polls. The latest Morning Consult poll shows Mr. Bloomberg at 6% nationally, behind the top four Democratic candidates, albeit ahead of the rest of the field.
Why We Wrote This
The former New York mayor is pouring money into TV ads and building ground operations in the states. In a race with no clear frontrunner, he may have an opening.
The former New York mayor, whose net worth is estimated to be roughly $55 billion, is also building ground operations in the states, offering prospective field organizers salaries well above the going rate,聽.
Mr. Bloomberg is trying something that typically hasn鈥檛 worked in the modern campaign era. He is bypassing the early nominating states of Iowa, New Hampshire, South Carolina and Nevada, and banking instead on a strong showing in the delegate-rich states that vote on Super Tuesday and beyond.
Previous candidates who鈥檝e tried to skip or downplay the early contests 鈥� such as another former New York mayor, Rudy Giuliani 鈥� quickly found themselves marginalized and unable to generate momentum.
But none of those candidates had Mr. Bloomberg鈥檚 resources.
Some analysts are speculating that the fragmented nature of today鈥檚 Democratic electorate could give Mr. Bloomberg an opening. The same four candidates 鈥� Vice President Joe Biden, Vermont Sen. Bernie Sanders, Massachusetts Sen. Elizabeth Warren, and South Bend, Indiana Mayor Pete Buttigieg 鈥� have been at the top of the polls all year, though they have traded places at various times. Each is strong with different factions of voters 鈥� whether it鈥檚 seniors, young people, college-educated white voters, African Americans or Hispanics. No one has been able to grow their support beyond 20-25%.
鈥淭ypically, the Democratic winner in Iowa parlays that victory into dominant status. That was the winning playbook for Barack Obama in 2008 and John Kerry in 2004,鈥� National Journal鈥檚 Josh Kraushaar聽. 鈥淚t鈥檚 not looking likely that dynamic will repeat itself in 2020.鈥�
If no clear frontrunner emerges out of the four early states, it would create a wide-open contest going into Super Tuesday. Mr. Bloomberg appears to be positioning himself for just such a scenario.
Let us know what you鈥檙e thinking at聽csmpolitics@csmonitor.com.
