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Trump's tough talk: Effective or overpromising?

President Trump's tough talk can be an effective communication tool. But he needs to deliver or risk being tuned out.

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Chris O'Meara/AP
President Donald Trump waves to servicemen after arriving on Air Force One at MacDill Air Force Base, on Monday, Feb. 6, in Tampa, Fla.

President Trump has said he might 鈥渟end in the Feds鈥 to clean up crime in Chicago. He鈥檚 mused whether the University of California at Berkeley should lose federal dollars after it cancelled a speech by a divisive right-wing writer. He鈥檚 vowed to 鈥渄efund鈥 states and cities that vote to become sanctuaries for undocumented immigrants.

Such powerful rhetoric has won him support among those who see him as an antidote to Washington-speak and political dithering. That鈥檚 the style of White House leadership many want.

But if these shows of strength ignore the limits of his position, they run the risk of undermining the power he does possess. United States presidents are powerful but not dictators. Congress and the courts can curtail their freedom to act 鈥 as the legal wrangling over Mr. Trump鈥檚 immigration order has shown. Nor does the president appear to intend to carry out all these threats. Some may be simply Twitter musings, or passing reactions.

That could be the longer-term danger here for the administration 鈥 that a constant stream of tough talk, without tangible results, will desensitize the electorate to Trump鈥檚 charges.

鈥淭hey can wear thin and stop being effective,鈥 says Jennifer Mercieca, a scholar of presidential rhetoric at Texas A&M University and author of a forthcoming book on how Trump speaks.

'Appeals to the stick'

Trump鈥檚 verbal style is intimately connected to his astonishing political ascent. The way he communicates may be uniquely suited to the pace and attention span of our social media-saturated age.

He鈥檚 brief. He鈥檚 punchy. He鈥檚 repetitive, repetitive, repetitive. Aggression toward political opponents, geopolitical adversaries, and the 鈥渓ying鈥 media abounds.

This hasn鈥檛 changed now that Trump works in the White House. In the campaign he occasionally said he鈥檇 become more restrained and traditionally presidential if he won, but that hasn鈥檛 happened. The president does not turn the other cheek. If he feels slighted, he hits back hard.

His use of specific threats is one of his toughest communication approaches. It鈥檚 a rhetorical tactic called ad baculum, a Latin term meaning 鈥渁rgument to the cudgel鈥 or 鈥渁ppeal to the stick,鈥澛燩rofessor Mercieca says.

These threats don鈥檛 have to involve physical harm. They could also be threats to withhold money, or renegotiate treaties, or even disseminate information.

Thus in the campaign Trump gave out Sen. Lindsey Graham鈥檚 private cell number after Senator Graham called him a 鈥渏ackass.鈥 He threatened to reveal unspecified charges about former President Bill Clinton鈥檚 relationship with women. He mused aloud whether protesters who burn the US flag should lose their citizenship.

鈥 鈥楢ppeals to the stick鈥櫬燼re techniques of coercion and they work on people who are vulnerable,鈥 says Mercieca in an email.

Their power depends on whether the person using them has the leverage, resources, and determination to carry them out. As Mercieca points out, Trump鈥檚 will is likely not in question, but his means, and perhaps his intentions, are.

When Trump says to 鈥渟end in the Feds鈥 to Chicago, which 鈥淔eds鈥 does he mean? The National Guard? His administration will likely take steps to try and block some federal funds from sanctuary cities and states, but it is unclear whether they have the power to alter more than a trickle of money.聽For instance, if Trump wanted to withhold Medicaid funds from California, he would need legislation.

Pence: Americans welcome Trump's candor

While threats can intimidate, they can also backfire. Some liberal sanctuary cities appear more determined than ever to refuse to cooperate with federal immigration authorities due to Trump鈥檚 threats.

On Monday, Trump issued a series of tweets appearing to threaten to blame the federal judiciary for any domestic terror attacks, due to the temporary stays issued by judges around the country.聽

It鈥檚 possible he thinks such pressure will cause the judges to cave. The likely result, argues former assistant attorney general and current Harvard Law professor Jack Goldsmith, is just the opposite.

鈥淲hen arguments for deference to the President are made via threatening public tweets before an actual attack, they will certainly backfire,鈥 聽at the Lawfare national security legal blog.

This does not foreclose the federal courts eventually allowing the administration鈥檚 targeted travel ban to go forward. The judicial branch traditionally gives its executive counterpart great deference in the area of national security.

And Trump supporters may not care much whether the specifics of some of the president鈥檚 threats are over the top. Getting rid of political correctness was one reason they voted for him. To them, it鈥檚 just the way Trump talks, a way of signifying action.

鈥淭he simple fact is, I think the American people welcome the candor of this president,鈥 said Vice President Mike Pence on CBS鈥檚 鈥淔ace the Nation鈥 on Sunday.

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