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For those that wanted more out of their fast food box, McDonald鈥檚 is finally delivering.

The fast-food giant has unveiled the newest iteration of the iconic Happy Meal box and this one doubles as a virtual-reality headset. The box looks regular, but with a few quick pulls, folds, and a smartphone, the french-fry carrier turns into a pair of low-cost VR goggles, similar in style to Google Cardboard.

The set of goggles also comes with another untraditional Happy Meal toy: a new VR game to download. The game is designed to educate children about ski safety in an immersive, VR experience, which is fitting as the boxes make their debut in Sweden.

鈥淩ight now 鈥� yes Sweden,鈥� the company states on the Happy Goggles website. 鈥淲e hope to be able to roll it out in your country soon.鈥�

The Happy Goggles experiment puts the restaurant in the middle of a growing tech race for the most accessible VR headset.

鈥淚n the last year, [VR] technology has really gotten to a place that is making it ,鈥� Katrina Craigwell, Head of Programming & Content at GE Corporate, told Forbes in an interview. 鈥淲e鈥檝e seen VR content capture the imagination of every audience we鈥檝e presented it to: B2B, B2C, tech enthusiast, and more.鈥�

The VR race has exploded at tech conferences in the new year. CES 2016 exposed many of the larger commercial projects, like 聽which is now available for preorder, and Project Morpheus 鈥撀�. CES also offered brief looks at many newer, smaller teams and systems from Zeiss VR One to Trinus VR. The TED 2016 Conference expanded the showing with displays from Microsoft鈥檚 augmented reality platform Hololens and The Void, a new VR firm .

Despite the diversity in technologies, team sizes, and resources, most of the projects are focused on developing portable, virtual-reality headsets that could run at home. The majority of platforms were also targeted toward video gamers. McDonald's is targeting a different demographic.

When it comes to hardware, McDonald鈥檚 cardboard exterior and interior is lacking. But it鈥檚 method of creating a holder and relying on the user having a smartphone, doesn鈥檛 knock it out of the race automatically. In fact, the strategy is far from doomed and far from original.

Google unveiled its own low tech entry to the VR competition with Google Cardboard 鈥撀燼 cardboard pair of goggles that can hold a smartphone. McDonald鈥檚 Happy Goggles look similar to the Google Cardboard goggles, if a little less robust. But where the cheapest Google Cardboard model , the Happy Goggles go for the price of a , according to Fortune, a price that includes the Happy Meal itself, as well as the lingering french fry aroma when you wear the headset.

The Happy Goggles will be available at select McDonald鈥檚 locations in Sweden for the promotional event starting March 5.

The game is also designed to be a to introduced both kids and their parents to virtual-reality and help them bond.