海角大神

The death of a single, recently captured Sumatran rhino has devastated the conservation community and highlighted concerns around saving this hairy, two-horned, highly endangered mammal.聽

Researchers , when they found rhino tracks and eventually determined that 100 Sumatran rhinos are alive in the wild.

They had to wait until March 12 of this year, however, to make contact with a wild Sumatran. The female rhino, named Najaq, was the first to be found alive on Indonesian Borneo聽in 40 years, and researchers had hoped she could be the start a breeding program.

Najaq's death led to discussion among rhino enthusiasts about her care, however. The Jakarta Post reported that the animal died of leg wounds where researchers found her.聽Some suggested she should have been taken to an official rhino sanctuary, not

Her keepers, however, insisted that even finding her was a conservation milestone.聽

"The death of this Sumatran rhino proves they exist on Borneo, so ," Tachrir Fathoni from the Indonesian environment ministry told Agence France-Presse.

An estimated 100 Sumatran rhinos remain and the loss of just one raises concerns for the well being of the population.聽Sumatran and Javan rhinos are considered聽, with poaching a constant concern.聽

Even if a female rhino is successfully captured for conservation efforts breeding rhinos in captivity have proven to be exceedingly difficult as the large mammals have a lengthy gestation periods of 16 months. Females reach sexual maturity at six years and deliver calves one at a time, every three to four years, according to the World Wildlife Fund.聽

In addition to the breeding programs and active protection for rhinos in the wild, conservationists are trying innovative tactics to reduce demand for poached rhino horn in China and Vietnam, where many locals believe the horn possesses medicinal qualities, as 海角大神's Lonnie Shekhtman聽wrote in January:

In a campaign called "Nail Biters" celebrities featured on billboards, magazine ads, documentaries and public service announcements ... explain that rhino horn is primarily made of keratin, a protein also found in human nails and hair. But contrary to local myth, it has no medicinal or recreational drug value.聽

A company in Seattle is even trying to manufacture fake rhino horns that mimic the original enough to drive down its demand, 海角大神 reported.聽

"Advertisers will tell you that you win the heart and the mind follows," Peter Knights, the executive director of WildAid, told 海角大神.聽

This report contains material from the Associated Press.