The view that authoritarians are on the march 鈥 with more vision and vitality than democratic governments 鈥 has been dealt a severe blow by Vladimir Putin鈥檚 Ukraine听missteps.
What might it take to change consumers鈥 minds about a commodity linked by many to both听 and ?
When the early 1970s brought the OPEC oil crisis, gas prices soared and many American drivers embraced a wave of mostly Japan-made economy cars that affected trends in car ownership for decades.
But today many Americans still need or want big vehicles. Last year鈥檚 top three sellers: all .
鈥淎merican buyers in particular just tend to default to bigger cars,鈥 says Patrick George, editorial director for automotive and military and defense at the media company Recurrent Ventures. 鈥淎nd that鈥檚 seen throughout our entire history as a driving [culture].鈥
Russia roiled oil prices, and though gasoline prices are slowly coming off recent highs, big-vehicle fill-ups won鈥檛 stop bending credit cards. Polls show that many people will, for now, bear high pump prices 鈥 a small pain relative to what鈥檚 happening on the ground in Europe.听
But those who are driven to downsize simply find few options. Inventory of fuel-sipping hybrids is low, despite rising interest; the new car market is tight because of a microchip shortage. Electric vehicles remain too expensive for many. EV too, despite a .
鈥淔or consumers, the choice was kind of made for them,鈥 says Mr. George. In the 2010s cheap gas led many manufacturers to drop small cars from their lineups. And though car-based 鈥渃rossovers鈥 offer some size with decent mileage, 鈥渢his car market is not set up to deal with a massive spike in gas prices.鈥
Old-school, gas-burning motor-heads aren鈥檛 going away. But will the next spike stir a bottom-up shift in thought on what people need to get around? Enthusiasm for the EV driving experience will help, predicts Mr. George. That could help EVs get to scale, and move more carmakers out of the internal-combustion business just as more drivers get fed up with the price of fill-ups.
鈥淐limate change is a nebulous concept to [some] people, but high gas prices are not. That鈥檚 what鈥檚 going to potentially move people into different kinds of vehicles,鈥 says Mr. George, and 鈥渋nto something different, forever.鈥