Antidote to coronavirus fears: Trust in leaders
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In South Korea, the first democracy to cope with a massive outbreak of the coronavirus, President Moon Jae-in is scrambling to be seen as a trusted leader against harsh public criticism of his response. 鈥淭his is an unusual emergency situation,鈥 Mr. Moon had to explain Monday. 鈥淚nstead of limiting our imagination with regard to policy, we have to make bold decisions and implement them quickly.鈥
In Singapore, by contrast, Prime Minister Lee Hsien Loong has largely kept the trust of citizens in his highly centralized island state. The government, for example, helped prevent panic on social media by setting up its own WeChat platform to provide accurate information. By being transparent and instructive, it maintained credibility.
Meanwhile in China, health聽officials admitted Friday they had created mistrust by constantly altering the 鈥渃riteria鈥 for what is a 鈥渃onfirmed case鈥 of the virus. The confession may have been an attempt to regain trust and, with it, public cooperation.
With reports of more outbreaks beyond China, leaders in many countries are desperate to keep or restore trust in order to cope with both the virus and the viral fear that has come with it. The range of responses puts a favorable spotlight on those governments that already had built up competent health systems and honest communications to meet such a challenge.
In general, examples of trusted leadership are getting harder to find, according to the latest 鈥淭rust Barometer鈥 from communications firm Edelman.
In its latest survey of 28 countries, it found two-thirds of people do not have confidence that 鈥渙ur current leaders will be able to successfully address our country鈥檚 challenges.鈥 A similar number 鈥渨orry technology will make it impossible to know if what people are seeing or hearing is real.鈥 And 57% said news media is 鈥渃ontaminated with untrustworthy information.鈥
Edelman recommends all leaders try to be ethical as they also try to be competent in solving problems. Government, for example, must reduce partisanship, address problems at the community level, and partner with the private sector. Trust 鈥渋s no longer only a matter of what you do 鈥 it鈥檚 also how you do it,鈥 the report states.
Trust in leaders and their expertise to handle a health crisis is an essential 鈥渧accine鈥 in controlling public fears. Governments need the traits of trust 鈥 integrity, transparency, accountability, and compassion 鈥 long before a crisis hits. Or, as China and other countries are finding, they must scramble to build up trust. As they do, fears will lessen and help end this global outbreak.