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Fiat Chrysler could pay $700M for poor handling of recalls. What does it mean for customers?

Fiat Chrysler could face severe penalties for being slow to launch recalls and communicate with government officials and customers about vehicle problems, including steep fines and a period of close regulatory oversight. 

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Luis M. Alvarez/AP/File
Fiat Chrysler Automobiles Senior Vice President Safety and Regulation Compliance Scott Kunselman speaks during a hearing at the Transportation Department in Washington, Thursday, July 2, 2015, to determine whether automaker Fiat Chrysler has failed to remedy safety defects and issue required notices in 22 recalls.

Last week, representatives from the听听Chrysler Automobiles (FCA) were summoned to Washington, D.C., to explain the way that they'd handled recalls over the past couple of years. According to听听鈥斕and to official hearing testimonies 鈥 things didn't go so well for FCA.

WHAT WENT DOWN

In a nutshell,听NHTSA wanted to know whether FCA followed U.S. regulations with regard to 23 recent recalls. All told, those recalls have affected over 11 million vehicles from coast to coast since 2013.

As you can see from听, the agency was often troubled by the slow speed with which FCA launched recalls and the company's poor track record of communicating with听听and vehicle owners. A common complaint was with "Timeliness of Remedy; Adequacy of Recall Administration/Execution".

ALSO SEE:听

Is FCA the only automaker that bends NHTSA's rules? During the hearing, Scott Yon with NHTSA's Office of Defects Investigation noted that听FCA seems to suffer from a unique set of internal problems. For example, he noted that FCA has trouble getting听/replacement parts for recalled vehicles, and that dealers, in turn, have trouble getting those parts from FCA.

Mr. Yon also cast doubt on the effectiveness of some FCA fixes鈥攁nd to be fair,听. Even the courts have听.

In response, FCA's听Scott Kunselman said听that, yes, the automaker could've done better in those 23 instances. However, he also noted that in the fall of 2014, the company began taking a long, hard look at itself and the way it handles recalls. He assured NHTSA that FCA was working to revamp its internal processes to meet best practices in the industry.

Interestingly,听Kunselman didn't respond directly to any of NHTSA's specific complaints. Yet Chrysler has responded to the Special Order with a summary of its actions, outreach plans, and direct responses to them.

NHTSA's听Mark Rosekind said that it was very likely that NHTSA would impose some kind of penalties against FCA.听What sort of penalties might those be?

1. Fines:听FCA could be ordered to cough up more than $700 million for failing to follow federal recall and safety regulations.

2. Oversight:听FCA could be put on a short leash, with close government oversight for a period of years, until NHTSA is sure that FCA is operating by the books.

3. Buybacks:听FCA could be ordered to buy back or replace a number of recalled Chrysler, Dodge, Jeep, and/or Mitsubishi vehicles from as far back as the 1993 model-year.

OUR TAKE & WHAT IT MEANS FOR YOU

We are not dealers or fleet-managers. We are car-owning individuals who, from time to time, have to take our vehicles in for repairs 鈥 sometimes, because they've been recalled.

Our experiences are varied on that front. All of us have great stories to tell, and horror stories, too 鈥 many of which depend on how well or how poorly we were treated by our dealership.

On that point alone, surveys are telling.听听听ranked four of FCA's five brands below the industry average. A听听published today isn't much better, with three of the five still in the bottom rungs.

So, to us, there are three major things to keep in mind:

1. FCA has had serious troubles with customer service. That in itself doesn't mean that FCA is guilty of wrongdoing. However, it does suggest that FCA needs to do more to create a culture in which customers and their concerns come first. If it doesn't, those attitudes can infuse other aspects of corporate action 鈥 or inaction.

2. FCA isn't alone. Just a year ago,听over its own slow response to recalls. Worse,听听because it failed to spot problems with GM's flawed ignition switches. By all accounts, GM has now made huge strides in improving its safety monitoring systems. There's no reason to think that FCA can't do the same.

3. FCA probably won't be buying your car, but you could pay more for your next one. It seems unlikely to most of us that NHTSA would require FCA to buy back recalled听. Though FCA may have carried out recalls slower than NHTSA would've liked, in most cases, the recalls have already been conducted or are well underway. However, fines are a likelihood -- and we wouldn't be surprised if FCA passed the cost of those fines on to consumers.

听investigation of FCA wraps up on July 17. We'll know more about the agency's actions then.

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