海角大神

Can Hello Barbie spy on your child?

That's what privacy advocates are saying about toymaker Mattel's newest doll, which has two-way conversations with kids by recording children's speech and sending it over the web in order to simulate a response - technology alternately called "perfect" and "creepy."

Hello Barbie underscores the challenge toy companies face as they embrace new technology to innovate and remain current with a digital generation but must simultaneously navigate privacy and safety issues with parents.聽

Renaming it , the Campaign for a Commercial-Free Childhood launched a Wednesday urging Mattel to stop the doll from being sold,

The group's advocates call the technology "creepy," and say recording and storing information about children's likes, dislikes, interests, and more, leaves them vulnerable to hacking and stealth marketing.

"If I had a young child, I would be very concerned that my child's intimate conversations with her doll were being recorded and analyzed,鈥� Angela Campbell, faculty adviser at Georgetown University鈥檚 Center on Privacy and Technology, said in a statement. 鈥淚n Mattel's demo, Barbie asks many questions that would elicit a great deal of information about a child, her interests, and her family. This information could be of great value to advertisers and be used to market unfairly to children."

"Kids using 'Hello Barbie' aren鈥檛 only talking to a doll, they are talking directly to a toy conglomerate whose only interest in them is financial," Susan Linn, the group's executive director, also said in a statement. "It's creepy -- and creates a host of dangers for children and families.鈥�

The iconic doll uses a speech-recognition platform called , developed by San Francisco startup ToyTalk, that allows writers to create evolving dialogue based on what kids say.

Here's how it works: Children can press a button on Hello Barbie's belt to chat, Barbie 鈥渓istens鈥� to their speech and sends the audio recording over a WiFi connection to ToyTalk鈥檚 cloud-based servers, where the child's speech is recognized and processed. Barbie can then make an intelligent response.

As 海角大神 reported in an earlier piece, "Once fully charged and connected to WiFi, Hello Barbie will be able to play interactive games, tell jokes and stories, and collect information about a child鈥檚 conversation for future use. If a kid talks to Barbie about dancing, for instance, the doll may mention it in a later chat."

But that smart technology is what worries privacy advocates. Already, , a security researcher revealed hacking vulnerabilities in a similar Internet-connected doll, My Friend Cayla, when he showed how a skilled programmer could hack the doll to say creepy or inappropriate things to a child.

But Mattel is standing by its doll and insists Hello Barbie is safe.

"Mattel is committed to safety and security, and Hello Barbie conforms to applicable government standards, including the Children鈥檚 Online Privacy Protection Act," the company said in a statement. "Additionally, Hello Barbie鈥檚 technology features a number of safeguards to ensure that stored data is secure and can鈥檛 be accessed by unauthorized users."

And chief executive Oren Jacob of ToyTalk, which created the technology in the doll, told the Washington Post that the audio files are 鈥渘ever used for anything to do with marketing or publicity or any of that stuff. Not at all.鈥� The technology, he insisted, is used to improve speech recognition.

The controversy comes at a troubled time for the toymaker. Mattel saw its profit tumble 59 percent in the fourth quarter. Sales of Barbie sank 21 percent, and sales of its baby-oriented Fisher-Price brand declined 16 percent.

Hello Barbie is its attempt to bring its toys into the 21st century and boost sagging sales. But, as the Post points out, in doing so, Mattel and other toymakers face a delicate balance: "trying to figure out how to cater to children鈥檚 affinity for technology and gadgets while meeting parents鈥� expectations about privacy and security."

"Internet-connected toys mean that children are forging their digital footprint earlier than ever, leaving parents to make thorny decisions about what kinds of technology limits to put in place during playtime."

For now, that decision will be up to parents. Hello Barbie is still scheduled to hit stores this fall.