Stephen R. Covey was a professor at Brigham Young University in 1989 when he published "The 7 Habits of Highly Effective People," a book today regarded as one of the giants of the contemporary self-help movement. In this book, Covey spells out the importance of character and ethics. He sees success in life as directly related to a willingness to align one's life with certain core universal principles. He also preaches the importance of "win-win" thinking, in which individuals strive for solutions that satisfy all parties involved, rather than concerning themselves only with their own needs and goals. Some readers have also praised Covey's ideas about time management. These relate to his ideas about living a life built on a central core of principles. He has said, 鈥淭he key is not to prioritize what's on your schedule, but to schedule your priorities.鈥�
