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Jordan has a plan to retain nation’s youth – can they sell it?

Jaafer Al Kawamleh, a young Jordanian who has made his passion for adventure tourism into a career, stands at the Waidi Al Hidan Adventure Center he manages in central Jordan on Oct. 15, 2022.

Taylor Luck

December 7, 2022

All Anas Atef wants is to open a restaurant and live next door to his parents.

His family has other plans for the 22-year-old college student: leave the country.

“The last thing I want to do is leave my family and community behind, although they are all telling me to leave,” Mr. Atef says. “I’m defying them and staying. But if the economy doesn’t turn around here, I won’t have a choice.”

Why We Wrote This

Even a well-crafted plan can only go so far if the people it’s meant to help don’t have faith it will work. Jordan’s vision for a future with more employment opportunities – especially for youth – is facing a test of trust.

In a kingdom where family and clan come first, emigratingas a life choicewas uncommon, even a taboo.

But amid an economic tailspin, concerned Jordanians are urging their sons and daughters to find opportunities abroad – and not to look back – upending social norms.

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In response,Jordan’s leadership is racing to win overMr. Atef’sincreasingly disenfranchised generation with a new economic plan.Its goal: torevive a moribund economy and reverse a potential brain drain as talent and capital leave the country for regional neighbors and the West.

The country is short onnatural resources, water, and funds.But the biggest deficit the leadership faces? Trust.

Lots of youth, few jobs

Jordan is a young country – 60% of people are under the age of 30.Yet, while unemployment nationwide is22%,amongyouthithovers at 40%.

In an Arab Barometer survey released this summer, Jordan,considered an oasis of peace and stability in a troubled region, neverthelessranked at the top of 10 Arab countries with citizens considering migration. Of those surveyed, 48% in Jordan said they were weighing emigration–more than in Lebanon,which ismired in an economic and humanitarian disaster (38%), or war-torn Libya (20%).

Roughly two-thirds ofthoseJordanians considering emigrating were between the ages of 18and29.

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Jordanian youths cite broken trust among their reasons. They point to past crackdowns on protest movements focused on democracy and the economy, service cuts as proof that “the government doesn’t want change,”increased taxation, and programs and economic schemes from a dozen governments over the past decade that never materialized.

Now the , a plan formed by experts andlaunched by King Abdullah this summer, aims to overhaul the country’s economy and win over a skeptical public.

Theplan was developedafter officials found that job growth in Jordan from 2010to2020 was “practically zero,” says an official involved with the plan.

It was a finding officials involved with the plan called “scary.”

Anotheralarming data point: While Jordanians have long worked in Gulf countries, sending salaries back home and purchasing apartments, more citizens were leaving for good, taking their talent and income with them.

Dr. Salma al Jaouni, CEO of Jordan's health care accreditation council and one of 500 experts who formed Jordan's Economic Modernization Vision, pitches the plan to 50 community members and university students in Madaba, in central Jordan, on Oct. 10, 2022.
Taylor Luck

For four months, a team of500 expertsassembled by the Royal Courthashed out a plan to overhaulthe economy, boost income,andenhance quality of life.

The Vision aims to shift job growth from the debt-loaded public sector to the private sector by removing the bureaucratic obstaclesandheavy taxation that have strangled growth and investment – andpreventedmany tech-savvy young Jordanians from starting businesses.

One core goalis to help createjobs for the 100,000 Jordanians entering the job market annually for the next decade,whichwould prevent unemployment from climbing further, and likely keep it at 20%.

What makes this plan different, advocates say,is a royal guarantee of sorts, a break from a traditionally hands-off palace. Rather than leave implementation of the Vision solely toarevolving door of king-appointed governments, the Royal Court is acting as a facilitatorto ensurethere is progress.

The government has yet to come up with an action plan for the Vision or even a budget. The Royal Court and private sector are promoting the plan on their own.

Town hall

Jordan has been sending members of the private sector – men and women who are leaders in their fields andwhohelped craft the plan – to roll out the Vision in town halls across the country.

Butit has been a toughsell.

On an October afternoon in Madaba, 30 miles south of Amman, 40 young women and 10 young men – university students and unemployed graduates – and a dozen concerned parents gathered for a town hall meeting at the local headquarters oftheWe Are All Jordan Youth Commission, a youth initiative launched by King Abdullah in 2006.

Two Vision planners – Fadel El-Zubi,anagriculture expert and former officialat the United Nation’s Food and Agriculture Organization, and Dr. Salma al Jaouni, CEO of Jordan’shealth care accreditation council – energetically laid out the new plan andits promise to unlockyoung Jordanians’potential.

“Human resourcesareJordan’s best resource. This Vision facilitates their potential, solutions, and innovations,” Mr. Zubi says.

“Jordan has high unemployment and high taxes. How can this Vision be activated when we face such challenges?” shouteda young woman.

“With all our respect to you as guests to our town: Why should we believe you this time?” said another.

“My son is a chemical engineer, and he has been unemployed for six years,” said a sheikh in a gold-trimmed beigeabayacloak. “All we hear is eloquent words from government, and watch unemployment, poverty, and hunger rise. We want to see results.”

Mr. Atef, the college student,who was present that day,listened intensely to the presentation,seeking insight intothe country’s economic future.

Unlike his friends who have left for far corners of the globe –toSaudi Arabia, Japan, theUnited States– he wants to stay.

“I wanted to hear if they had real steps to the future, something to get hopeful about,” Mr. Atefsays later.“The proof will be acts on the ground.”

Ruba Abu Hani,like the majority of her classmates, has been unemployed since she graduated with an English degree from an Amman university three years ago.

She wants to open an early education nursery and preschool and employ fresh graduates, but she lacks funds. Vision advocates say the plan would link her to a bank, but the lack of involvement by young people in the Vision – andinwider policymaking in Jordan – leaves her pessimistic.

“People who have no connection to our generationorunderstand us are making the policies,”Ms. Abu Hanisays. “Parliament, the government, no one represents us. They can’t help us; we have to help ourselves. They just need to give us a chance to do so.”

Wanting to stay

Abdullah Awaideh is the type of young Jordanian the Vision says it is targeting.

Abdullah Awaideh, one of many young Jordanians struggling to find ways to stay in their homeland, grooms his family's horse at the family's ancestral home in the town of Dhiban, in central Jordan, on Oct. 15, 2022.
Taylor Luck

The recent engineering graduate volunteers at multiple international NGOs, is a member of the Jordan National Women’s Commission youth board, and gives civics lessons to ninth- and 10th-graderson how to move past tribal ties when voting for local representatives. He wants to open a nongovernmental organization to empower youths and organize community service.

Last year, when his father urged him to apply for the U.S. visa lottery to migrate and “find his future,”Mr.Awaideh refused, sparking a monthslong argument he now jokingly calls “a family war.”

“Before, leaving the country for good was discouraged. Now my father is telling me, ‘You have no future prospects here. Go abroad to start your life,’” Mr.Awaideh says.

“But I want to give back to my community and my country. I know that if I stay there is a chance people like me can work toward positive change,” he says. “If we leave, that change will never happen.”

Success can be had, some say.

Some 15 miles south of Madaba,Jaafer Al Kawamleh has turned his passionforhiking and adventure tourism in nearby gorges and waterfalls into a career, andhenow manages the Wadi Hidan Adventure Center and a separate campsite several miles outside his hometown Dhiban.

“The opportunities are there, you just have to create them and take them,” he says.

Mr. Atef, the would-be restaurateur,says he is “giving Jordan two years.”

“If I feel like things are improving, I will stay and try to forge my own career. If not, I will have to leave.”

As for the civics-mindedMr.Awaideh,he too hasa backup plan in case authorities reject his application for an NGO license: apply for a U.S. visa.

“I have long been against emigrating, but this is becoming my option of last resort,” he says with a pained smile. “You have to keep all options open in order to find your future. But we hope our future paths will return us home. Eventually.”