World Cup soccer: Why S. Africa booed concert headlined by Shakira
FIFA failed to include a single South African act in a June 10 concert to kick off the World Cup soccer tournament this summer in South Africa. After a minor uproar, they added five new acts to a list topped by Shakira.
Crowds wait in line, near South Africa's national flag, to catch a glimpse of the FIFA World Cup Trophy in Khayelitsha township near Cape Town, Friday.
Mike Hutchings/Reuters
Johannesburg, South Africa
When South Africa officially welcomes the world to the World Cup next month, complete with a concert headlined by Shakira, few fans will realize what a controversy nearly marred that first impression.
As World Cup organizer, FIFA (officially known as the International Federation of Association Football) last week named Shakira鈥檚 鈥淲aka Waka鈥� the theme song and tapped top Western artists including Alicia Keys and Black Eyed Peas 鈥� but few South African acts.
That caused a minor uproar among musicians here. How, they argued, can FIFA bring hundreds of thousands of tourists and sports fans all the way to Africa's most developed country at the continent's southern tip and not put South African artists up on stage?
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On May 4, FIFA corrected all that, adding South African acts Freshlyground (previously scheduled only as a backup band to Shakira), Hugh Masekela, the Soweto Gospel Choir, and Somali hip-hop star K鈥檔aan.
The uproar may be bewildering for a country that already has a guaranteed month of the world鈥檚 attention, but it speaks volumes about the passion that South Africans feel about their music and about the economic benefits of the World Cup.
鈥淲hen we got the World Cup, people were really planning on how they will get rich, start a bed-and-breakfast, but people didn鈥檛 really understand how FIFA operates,鈥� says Khaya Dlanga, a Johannnesburg-based newspaper columnist.
Union demands greater spotlight for local artists
With all of its stadiums completed, two major new airport refurbishments done, a new bus system and new commuter rail system operating, and almost all tickets to the games sold out (the largest chunk of them to South Africans, followed by Americans) South Africa would seem to have little to complain about.
The arrival of hundreds of thousands of sports fans into South Africa would seem to be that rising sea that lifts all boats, even those moored far from all those football stadiums.
But a mixture of national pride and economic fear have caused South African artists to make their voices heard, both on and off the stage.
To channel their outrage, musicians have turned to their local union. Last month, the 500-member Creative Workers Union announced an April 15 march on the capital buildings in Pretoria to protest the exclusion of South African artists from FIFA events. The union called off their march the day beforehand, however, after receiving assurances that more South African musicians would be included.
The union was not going to allow local artists to be 鈥渦ndermined by FIFA鈥檚 ruling oligarchy and their capitalist-inclined motives,鈥� said union president Mabutho Sithole at a press conference. The union demanded that 80 percent of the talent at FIFA events be local.
South African musicians just felt they should have a bigger piece of the pie, says Mr. Dlanga, the columnist. He laughs and adds: 鈥淭he truth is, we like complaining a lot. I think that is what is happening.鈥�
Capitalizing on the crowds
Kojo Baffoe, a Ghanaian national and a poet based in Johannesburg, says that South African artists should realize that 鈥渢his is how FIFA runs things.鈥�
鈥淥n the official song, you鈥檝e got Shakira featuring Freshlyground, and at the end of the day it is the World Cup and FIFA who decide what gets into the lineup,鈥� he says.
Originally a Cameroonian tune, "Waka Waka" is popular elsewhere on the continent but was roundly panned when released to radio stations here last week. Mr. Baffoe says he would prefer if the official song was 鈥渁n African 鈥榃e are the World鈥� with a mixture of local and international talent.鈥�
South African musicians who don鈥檛 make the final cut to perform at the World Cup, Baffoe says, should organize their own concerts and encourage some of those swelling masses of tourists to come.
鈥淚f South African artists take advantage of that attention, they鈥檒l do well,鈥� agrees Suede, an American writer, director, and producer based in Johannesburg.
鈥淭here鈥檚 a lot of talent here,鈥� says Suede, who goes by one name. 鈥淏ut South African artists need to get up and do this on their own.鈥�
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