'Footloose,' 'Ghostbusters,' and more: Risk-averse Hollywood remakes '80s films
'Footloose' is one of some 30 upcoming movies retreaded from a popular 1980s film. Hollywood hopes the blend of nostalgia and freshness will add up to box office gold.
Dancer Kenny Wormald, who will fill Kevin Bacon's dancing shoes in the new remake of 'Footloose,' arrives at the 2011 MTV Movie Awards in Los Angeles on June 5. 'Footloose,' whose trailer appeared Wednesday, is just one of dozens of newly-retreaded '80s films coming soon to theaters.
Danny Moloshok / Reuters / File
Los Angeles
As the trailer for the 鈥�Footloose鈥� remake teases a whole new generation with the story of young people fighting for the freedom to dance, it鈥檚 clear that Hollywood鈥檚 fascination with the 1980s is here to stay. According to Variety, there are no fewer than 30 redos on studio dockets, including everything from 鈥淩ed Dawn鈥� to 鈥淧rivate Benjamin,鈥� 鈥淧oltergeist,鈥� and new installments of 鈥�Beverly Hills Cop鈥� and 鈥�Ghostbusters.鈥�
While familiar material is catnip to studio executives looking to cash in on audience nostalgia, this particular decade hits the sweet spot right now.
鈥淵ounger audiences haven鈥檛 seen the originals, and older viewers might just be curious enough to buy a ticket to see what the updated version looks like,鈥� says film studies expert Wheeler Winston Dixon.
鈥淭here this perfect symbiosis with the 1980s,鈥� says Dwight DeWerth-Pallmeyer, director of communication studies at Widener University in Chester, Penn. 鈥淭here is enough distance for nostalgia, but not so much that the kids can鈥檛 relate,鈥� he says.
A town that clamps down on teen behavior as a result of a tragedy, he adds, can spur conversation for families.
In the original version, starring Kevin Bacon 鈥� made in 1984 for only $8 million 鈥� the crash that takes the lives of a carload high school students is mentioned but never shown. In the new version, the movie opens with the accident, framing the entire story with a grittier feel, points out Professor DeWerth-Pallmeyer.
Mining earlier eras is an old trick in Hollywood, points out Professor Dixon, editor of the Quarterly Review of Film and Video at the University of Nebraska in Lincoln. Scanning the list of upcoming titles, including 鈥�Honey, I Shrunk the Kids鈥� and 鈥淧olice Academy,鈥� he says via email, 鈥淚s there a spark of originality in any of these projects? Of course not, but that is the point.鈥� Tapping familiar titles means studios can count on audiences to know what a 鈥淕hostbuster鈥� film is about, he says.
The increasingly corporate Hollywood mindset is always looking for a safe bet, notes Dixon. 鈥淎n original concept? Risky. A sequel, reboot, or remake? Usually, money in the bank.鈥�
This ultra-commercial approach to narrative material dates back to the dawn of cinema, he points out. Cinematic pioneer Alice Guy-Blach茅 remade her 1896 hit La Fe茅 Aux Choux in 1900, he notes, when the original negative wore out before public demand for the film.
Word-of-mouth 鈥� the Holy Grail of movie marketing 鈥� makes only the most pre-sold projects attractive to the major Hollywood studios, he adds.
But more than anything, economics is driving the trend, says Villanova University film Professor John O鈥橪eary. 鈥淭he powers that be in the film industry are feeling the heat from a bad economy and a changing distribution system,鈥� he points out via email, adding that studios are so afraid of failure that they don鈥檛 dare venture into any uncharted waters. 鈥淭hey go to stories that have already been successful with the American public (even if they were in another medium or at another time) and make them again.鈥�
The current popularity of singing and dancing, spurred on by Disney鈥檚 High School Musical franchise and Fox鈥檚 Glee, helps fan interest in a music-heavy film like 鈥淔ootloose,鈥� says Hollywood.com box office expert, Paul Dergarabedian. 鈥淎ll that MTV-inspired 1980s stuff is just cool again.鈥�