海角大神

Between Trump and DeSantis, Nikki Haley sees an opening

Nikki Haley speaks to voters at the "Women for Nikki" launch event in Des Moines, Iowa, April 11, 2023.

Story Hinckley/海角大神

May 2, 2023

Nikki Haley is speaking to some three dozen voters, mostly women, over pizza and sodas at an Italian restaurant in Denison, Iowa. Toward the end of her 20-minute stump speech, the former ambassador to the United Nations offers a critique of former President Donald Trump, albeit in diplomatically careful language.

鈥淲e have to leave the drama and the baggage of the past,鈥 says Ms. Haley. 鈥淒on鈥檛 elect someone who is going to win a primary and not win a general. You know what I鈥檓 talking about.鈥

Since launching her presidential bid in February, Ms. Haley has avoided attacking her former boss by name, instead making veiled comments about electability and the need for 鈥渁 new generation鈥 of leaders. Like every other Republican White House hopeful not named Trump, she鈥檚 attempting a difficult 鈥 some would say impossible 鈥 balancing act: Trying to persuade wavering Trump supporters that they ought to go with someone else, without provoking the ire of the former president鈥檚 die-hard fans, while simultaneously cultivating the Trump haters who are looking for a conservative alternative.

Why We Wrote This

The former South Carolina governor could be uniquely positioned to unite the GOP鈥檚 warring factions. All she needs is for the front-runners to fail.

It鈥檚 a familiar dynamic to anyone who watched the 2016 primary campaign, and it may well result in a similar outcome this time. So far, Mr. Trump is dominating in the polls, while Ms. Haley has been stuck in the low single digits.

Still, it鈥檚 early, and much could happen in the nine months before the Iowa caucuses. Mr. Trump is under criminal indictment and contending with multiple investigations. Lately, the second most popular Republican, Florida Gov. Ron DeSantis, has seen his poll numbers plummet before even announcing his campaign, creating a potential opening for a Trump-adjacent-but-not-Trump candidate.

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And if anyone can successfully walk that tightrope, it might be Ms. Haley.

As a member of the Trump administration, she studiously avoided criticizing the man she had an example of 鈥渆verything I taught my children not to do in kindergarten,鈥 leaving on her own terms after a relatively uncontroversial tenure. After the Jan. 6, 2021, riot at the U.S. Capitol, Ms. Haley said Mr. Trump鈥檚 actions 鈥渨ill be judged harshly by history,鈥 but just weeks later wrote in that most of his policies as president were 鈥渙utstanding, and made America stronger, safer and more prosperous.鈥

Jackie Sapp (right) attends a Haley event in Des Moines with her sister (left) on April 11, 2023. Ms. Sapp, who sat out the past two presidential elections because she couldn't bring herself to vote for Donald Trump, says she's "100% in" for Nikki Haley.
Story Hinckley/海角大神

Then there鈥檚 the matter of her campaign itself 鈥 which she launched after saying if Mr. Trump were to seek the nomination.

To critics, these equivocations smack of inauthenticity 鈥撀燼 politician trying to be all things to all people, at a time when the nation needs a leader willing to take a firm stance. Some openly wonder if she鈥檚 really running for vice president.

Yet others see her as one of the few figures on the right who stands a chance of uniting a deeply fractured party after a tumultuous few election cycles 鈥 who could build on the more popular elements of Trumpism while shedding the controversial ones, and maybe even take that combination all the way to the White House.

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At the event in Denison, a rural community a few hours west of Des Moines, where the smell of nearby farms blows across the town, Iowa Sen. Joni Ernst praises Ms. Haley as 鈥渇irm and fair.鈥 She says the former South Carolina governor could be just what many GOP voters are looking for.聽

鈥淭here are a lot of really wonderful Donald Trump supporters that were here in this audience, but they are excited about seeing new faces too,鈥 Senator Ernst tells the Monitor. 鈥淭he fact that they are here to listen to her is pretty telling.鈥澛

Women for Nikki

Part of Ms. Haley鈥檚 pitch is that she could help woo voters like Jackie Sapp back into the Republican Party.

After voting for former Sens. John McCain and Mitt Romney in 2008 and 2012 respectively, the retired high school health teacher who lives 30 minutes north of Des Moines sat out the past two presidential elections because she just couldn鈥檛 bring herself to vote for Mr. Trump. Now, here she is: Leaving a 鈥淲omen for Nikki鈥 event in a Des Moines recital hall, wearing a 鈥淣ikki Haley for President鈥 t-shirt and saying she鈥檚 鈥100% in鈥 for Ms. Haley.聽

鈥淚 think [Trump] did a great job with policy, don鈥檛 get me wrong. But it was his demeanor and his mouth. I thought he belittled women,鈥 says Ms. Sapp.聽

Of Ms. Haley鈥檚 four campaign stops on her Iowa tour last month, two were specifically directed at women. It鈥檚 something Ms. Haley deliberately leans into, while also not.

She鈥檚 sharply critical of the left鈥檚 reliance on identity politics, and laments that Florida鈥檚 Parental Rights in Education bill, which opponents dubbed聽鈥,鈥 doesn鈥檛 go far enough in restricting gender and sexual education in schools. Yet she also closes the 鈥淲omen for Nikki鈥 event by saying that what the GOP needs to win the White House is 鈥渁 badass Republican woman.鈥 The audience chuckles and cheers.

Nikki Haley speaks to voters at an event with the Crawford County Republican Women at Bella Sera Restaurant in Denison, Iowa, April 11, 2023. Two of her four events in Iowa last month were directed at women voters.
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Certainly, Mr. Trump鈥檚 struggles among suburban women 鈥 whom he half-jokingly begged to 鈥溾 鈥 have been well documented, and in 2020 even led to rumors that Ms. Haley might replace Vice President Mike Pence on the ticket. In the 2022 midterms, Democrats defied history and won critical congressional races thanks in part to the suburban gains their party made during the Trump years.聽

But while playing up the 鈥渨oman angle鈥 might boost Ms. Haley鈥檚 candidacy, it鈥檚 also something she has generally declined to comment on to the media, including to the Monitor.

鈥淪he is struggling with both maintaining the conservative stance of being opposed to identity politics 鈥 but at the same time wanting to use her identity as a woman as an asset,鈥 says Debbie Walsh, director of the Center for American Women and Politics at Rutgers. 鈥淭his is going to be a hard thing for her to navigate. She ends up with a pretty muddy message.鈥

That muddiness extends to a number of other topics.

A daughter of Indian immigrants, Ms. Haley in 2010 became not only the first woman but the first person of color to win South Carolina鈥檚 governorship. She rose to national prominence when, after a mass shooting by a white supremacist at Charleston鈥檚 historic Emanuel African Methodist Episcopal Church, she called for the Confederate flag to be removed from the state Capitol. As part of that effort, she noted that some residents associated the flag with 鈥渘oble鈥 traditions 鈥 a point she would repeat in , adding that the shooter had 鈥渉ijacked鈥 the meaning of the flag.

鈥淪he has always tried to have it both ways on issues,鈥 says South Carolina strategist Terry Sullivan, who worked for one of Ms. Haley鈥檚 Republican rivals in the gubernatorial race.

Similarly, last week Ms. Haley gave what her campaign billed as a 鈥渕ajor鈥 speech on abortion, an issue that has become something of a minefield for Republican politicians after the Supreme Court overturned Roe v. Wade last June and many states subsequently banned the procedure. The political backlash has energized Democrats and seemed to hurt Republicans among moderates and independents in elections from Wisconsin to Kansas.

While many Republican candidates have been tiptoeing around the topic, Ms. Haley, who calls herself 鈥減ro-life,鈥 promised to address it 鈥渄irectly.鈥 But in her speech, she mostly , such as how far into a pregnancy she would support a ban on the procedure. She did not take questions.

Nikki Haley signs books for voters following an Iowa GOP event in Fort Dodge, Iowa April 11, 2023.
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鈥淗ope is not a strategy鈥澛 聽

In 2016, Mr. Trump鈥檚 rise was aided in part by a crowded GOP field that splintered the anti-Trump vote. This time around, the desire to avoid 鈥渁nother ,鈥 as former Maryland Gov. Larry Hogan put it, may already be keeping some would-be candidates out of the race. Along with Governor Hogan, Mike Pompeo, Mr. Trump鈥檚 former CIA director and secretary of state, recently announced he wouldn鈥檛 run for president after numerous visits to early primary states.

Still, some strategists contend it wasn鈥檛 so much the number of primary candidates that allowed Mr. Trump to win the nomination, but the fact that none of his opponents were willing to attack the guy who was leading in all the polls.聽

鈥淭he thing is, you got to take on Trump,鈥 says Mr. Sullivan, who was Sen. Marco Rubio鈥檚 presidential campaign manager in 2016. 鈥淭he strategy that every campaign employed [in 2016] was 鈥業 hope Donald Trump will evaporate鈥 鈥 but no one did anything to make him evaporate until it was way too late. ... Hope is not a strategy.鈥

Ms. Haley鈥檚 team says she鈥檚 pursuing a 鈥渃ommon sense鈥 position, letting voters know where she agrees with Mr. Trump (including recounting positive anecdotes from her time working with him), while also noting where they disagree.聽In this, they argue, Ms. Haley is not all that different from many Republican voters, many of whom appreciate the former president but also feel ready to move on.

鈥淭he idea that you have to be 100% in agreement or 100% in disagreement with someone is silly,鈥 says an official with the Haley campaign. 鈥淭hat鈥檚 not how normal people operate.鈥澛

Interviews with more than two dozen conservative voters across Iowa, the first nominating state for the Republican presidential primary, suggest there may be something to that.

At events for GOP candidates other than the former president, it鈥檚 clear at the very least there鈥檚 curiosity about possible alternatives. Many who previously voted for Mr. Trump say that they鈥檒l back him again if he鈥檚 the nominee 鈥 but add that they鈥檙e hoping for a different standard-bearer.

But if she hopes to convince voters that the standard-bearer should be herself, Ms. Haley has her work cut out for her.

At the Cedar Rapids Country Club last month, around 75 guests sat beneath chandeliers drinking iced tea and listening to South Carolina Sen. Tim Scott explain why America needs 鈥渁 change in leadership.鈥 After the event, which Mr. Scott left without taking any questions, half a dozen voters said they liked what he had to say but weren鈥檛 ready to commit to supporting the senator in a presidential run.聽

Rather, all of them said they hoped Mr. DeSantis would be the nominee this time around. None brought up Ms. Haley until asked.

鈥淚鈥檇 like to see DeSantis as the Republican nominee, and maybe Tim Scott could be his running mate,鈥 says Marilyn, a Cedar Rapids resident who declined to give her last name. When asked about Ms. Haley, she offers: 鈥淪ure, she could be good too. I like our candidates, just not Trump. I voted for him twice but enough is enough. Common sense has to prevail.鈥