What 'pink wave'? Why GOP women candidates are minding the gender gap.
Republican House candidate Lena Epstein talks about proposed tax changes outside the Detroit Regional Chamber's Mackinac Policy Conference on Mackinac Island, Mich. Either she or her opponent, Haley Stevens, will become the first woman to represent Michigan's 11th District.
David Eggert/AP/File
Bloomfield Hills, Mich.
The woman approaches the table with a tentative smile. 鈥淎re you Lena?鈥� she asks.
鈥淚 am!鈥� Lena Epstein, candidate for Michigan鈥檚 11th congressional district, beams and gives her a hug.
鈥淚 heard you talking about your values and I knew that it had to be you,鈥� the woman tells Ms. Epstein. 鈥淜eep it up.鈥�
Why We Wrote This
More women than ever are on the ballot in November. And how they are running their campaigns speaks to the growing differences in the makeup of the parties.
The exchange is warm, unscripted, personal. It radiates the optimism that has infused the 2018 campaign cycle, especially among women candidates. The latest count by the Center for American Women and Politics (CAWP) shows that a for the US House and Senate. Many, like Epstein, are first-time candidates.
But while Epstein may technically be part of the Year of the Woman 2.0, her candidacy isn鈥檛 exactly riding the wave of female enthusiasm that鈥檚 sweeping the country. That鈥檚 because she鈥檚 a Republican. 聽
Epstein is one of 60 GOP women running for Congress 鈥� a figure slightly above average compared with previous cycles for Republicans. The massive uptick in Democratic women on the ballot, however, means that they represent roughly one-fifth of all female candidates this year.
At the same time, pollsters are projecting the gender gap among voters may hit a record level this year.聽now identify as Democrats or lean Democratic, while 37 percent ally with or lean toward the GOP, the Pew Research Center reports. A Quinnipiac poll released in July also showed that among women, Democrats were ahead on the congressional ballot by.
President Trump is part of the calculus 鈥� his history of making off-color remarks about women and boasting about sexual misconduct has alienated many women voters. But the numbers are indicative of broader trends around voting patterns among men and women. As Democrats brand their party as the champion of issues affecting women and minority groups, more women voters and candidates flock to them. This year, white men are the minority among Democratic candidates for the first time, paving the way for a shift in what is still a mostly-white, mostly-male Congress. But as women become more and more monolithic in their vote, it means their political influence will increasingly ebb and flow with the Democratic Party鈥檚 fortunes.
鈥淵ou can鈥檛 draw attention to your identity on the Republican side, but among Democrats that鈥檚 ... valued, and expected,鈥� says Rosalyn Cooperman, a political scientist at the University of Mary Washington in Fredericksburg, Va. 鈥淧arty culture becomes a very important way of understanding some of those differences.鈥�
Many Democrats 鈥� including Epstein鈥檚 opponent, former Obama administration official Haley Stevens 鈥� are embracing, if not emphasizing, issues such as the #MeToo Movement and paid family leave. 鈥淚鈥檓 proud to represent the values and the policies that women care about that have long been ignored,鈥� Ms. Stevens says, noting that the 11th district has never had a woman represent it in Congress.
Republican women, on the other hand, tend to double down on the party line about rejecting identity politics. It鈥檚 yet unclear how GOP women candidates will respond to the sexual assault allegation that has surfaced against Supreme Court nominee Brett Kavanaugh. But in general, they tend to stick to conservative concerns like taxes and gun control, working to broaden their support without losing core voters in a party that is becoming increasingly white and male.
For Epstein, that means highlighting her economics degree from Harvard University, her entrepreneurial pedigree as co-owner of Vesco Oil, and her work as Mr. Trump鈥檚 campaign co-chair in Michigan in 2016.
鈥淭hey aren鈥檛 going to win any applause for talking about sexual harassment because their voters don鈥檛 care about that issue,鈥� says Melissa Deckman, who teaches politics and public affairs at Washington College in Chestertown, Md.
Party attitudes are reflected in the recruiting, campaigning, and funding structures surrounding women candidates. Maggie鈥檚 List, the Susan B. Anthony List, and Value In Electing Women (VIEW PAC) 鈥� all political action committees meant to help Republican women 鈥� have together received about $1.5 million in donations this cycle. By contrast, EMILY鈥檚 List, whose goal is to recruit, train, and fund Democratic women who support abortion rights,聽has collected just under $4 million.
Viral campaign ads this campaign season have shown Democratic candidates at a subway station, talking about dealing with 鈥溾�� and. The message from Republican women has centered more on how being a woman is incidental to their qualifications 鈥� or strengthens their convictions and conservatism. That means and in Epstein鈥檚 case, more attention to.
While women candidates from both parties are shown , Democrats tend to emphasize on their way to the cockpit. Republicans 鈥� with 鈥� concentrate on combat experience.
鈥淚t鈥檚, 鈥楳y womanness makes me man enough,鈥� 鈥� says Kelly Dittmar, a professor at Rutgers University in New Brunswick, N.J., and CAWP scholar. 鈥淭hey just deal with gender and the performance of gender differently than their Democratic female counterparts.鈥�
That doesn鈥檛 mean Republicans won鈥檛 ever talk about gender 鈥� or don鈥檛 want to see more women elected. At a Bruegger鈥檚 Bagels in Bloomfield Hills, a suburb northwest of Detroit, Epstein chats animatedly about her family and her pride at embracing her pregnancy while on the campaign trail. 鈥淚t was 鈥� something that I鈥檓 deeply proud of,鈥� she says. 鈥淚鈥檓 an example that a woman can be a wife, a mother, and a leader, too, in the private sector and seeking public office.鈥�
But then she adds quickly: 鈥淚 don鈥檛 want this to be about gender. I want this to be about my preparations, my qualifications.鈥�
The tactic may work in her race. The 11th district has been a safely Republican seat since at least 1990, and Trump鈥檚 victory in Michigan 鈥� narrow though it was 鈥� gives Epstein reason to align herself with the president, as well as with traditionally conservative principles.
Stevens, her Democratic opponent, seizes every chance to turn the conversation to jobs and manufacturing. And for all that she鈥檚 willing to talk about diversity in politics, she holds up moderate Democrats such as Illinois Rep. Cheri Bustos and Ohio Rep. Tim Ryan as models.
鈥淚鈥檓 focused on the Midwest,鈥� says Stevens, who served as chief of staff on the Obama-era task force charged with stabilizing the auto industry in the wake of the Great Recession. 鈥淚鈥檓 running to be the best advocate for our regional economy, particularly as it relates to 鈥� advanced manufacturing and new technologies.鈥�
Still, the 11th district race serves as a window into how differently Republican and Democratic women view the role of gender, and how they present themselves to their voters. Epstein talks frankly about her Jewish faith and celebrates her family鈥檚 diverse political views; she grew up in a household of Democrats and independents. But those attributes are clearly less important to her constituents than her conservative credentials.
Picking at a salad, the woman who approached Epstein for a hug says she admires her impressive career 鈥� and the fact that she has the president鈥檚 approval.聽鈥淚 don鈥檛 care what sex [a candidate is], I don鈥檛 care what race,鈥� she shrugs.聽鈥淚f she was a guy, I would have approached her 鈥� because she believes in individuality, and people taking care of themselves, and respecting themselves, and pulling themselves up.鈥�