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Why Melania Trump's popularity is on the rise

The latest poll finds that more than half of Americans approve of first lady Melania Trump, up from about a third just before her husband took office.

First lady Melania Trump arrives to join her guests for an International Women's Day luncheon in the State Dining Room at the White House in Washington, D.C., on March 8, 2017.

Jonathan Ernst/Reuters

March 9, 2017

President Trump鈥檚 approval ratings currently . That鈥檚 well below the marks his predecessors were receiving during their first few months, and could bode poorly for his administration鈥檚 political future.

But these low ratings haven鈥檛 dragged down first lady Melania Trump. gives her a 鈥渇avorable鈥 rating of 52 percent, up from 36 percent before the inauguration.

鈥淭he jump in Melania Trump鈥檚 approval ratings has been credited to more Americans forming an opinion about the first lady,鈥 , with 23 percent of respondents claiming to have 鈥渘o opinion鈥 about Mrs. Trump before the inauguration, compared with 12 percent afterwards.

Trump isn鈥檛 the first presidential spouse to receive a post-inaugural bump in approval ratings. In 1993, 聽that Hillary Clinton saw her popularity rise from 46 percent in the December before her husband's inauguration to 57 percent during his first week in office.

But Mrs. Trump has shunned the limelight that Mrs. Clinton and her other predecessors held. In doing so, she may have kept public opinion of her high even as attitudes towards her husband sour.

In recent decades, first ladies have taken on a broader role in their husbands鈥 administrations. That same 1993 Vanity Fair article, published as Clinton was leading her husband鈥檚 task force on health-care reform, reported that 36 percent of Americans were worried that she would have 鈥渢oo large a role鈥 in the White House.

Despite these concerns, to fight for healthcare reform and become an outspoken advocate of women鈥檚 rights. In doing so, she helped vastly expand the opportunities 鈥 and expectations 鈥 of the first lady. According to research from , 鈥淔irst ladies have made more public remarks than vice presidents across the past three administrations.鈥

While some might welcome this shift, it has its downsides. It ties first ladies鈥 careers even more closely to their husbands鈥 electoral fortunes and policy priorities. Writing in The Washington Post last January, Dr. Wright described the first lady鈥檚 role as 鈥渁n unpaid, unofficial government representative whose roles and influence are defined almost entirely in respect to her relationship with her husband.鈥

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A broader role also comes with harsher criticism 鈥 including to the killer in the board game Clue, and .

Mrs. Trump鈥檚 profile has been lower than that of previous first ladies. Since the inauguration, she鈥檚 remained with her son Barron in New York and without a single public appearance.

The former model faced her share of criticism during the campaign, including descriptions as a 鈥.鈥

And the new poll data don鈥檛 suggest that feminists and liberals are rallying around the first lady. While 58 percent of men view her favorably, only 46 percent of women do. Both Mrs. Obama and Laura Bush received higher marks from women, . And 86 percent of Republicans view Mrs. Trump favorably, vs. 22 percent of Democrats 鈥 a much wider partisan split than her predecessors faced.

But for the moment, Mrs. Trump has bucked the sinking poll numbers and ever-growing criticism directed at her husband, suggesting that she may have successfully untethered herself from her husband in the public鈥檚 eye.

In doing so, Wright predicts, 鈥渟he may lessen the burden placed on future presidential spouses, allowing them respite from some of the duties feminists have long lamented.鈥