Daft Punk collaborates with The Weeknd: How will the results sound?
A music executive recently said duo Daft Punk is working with the musician The Weeknd on some new music. Daft Punk's most recent work is the 2013 album 'Random Access Memories,' which became a huge hit for the group.
Thomas Bangalter (l.) and Guy-Manuel de Homem-Christo (r.) of Daft Punk perform at the Grammy Awards at Staples Center in Los Angeles in 2014.
Matt Sayles/Invision/AP/File
Are the duo Daft Punk and musician The Weeknd working together on new music?
Executive vice-president of Republic Records Wendy Goldstein recently said in an interview that the two acts are collaborating.聽
The Weeknd鈥檚 hit 2015 album 鈥淏eauty Behind the Madness鈥 was released through Republic Records.聽
鈥淲e have a session coming up 鈥 with The Weeknd and Daft Punk,鈥 Ms. Goldstein said in . 鈥淚鈥檝e always been a massive Daft Punk fan, and this is the first time that I鈥檝e actually been involved with an artist who鈥檚 going to go and work with them.鈥
After releasing his first studio album, 鈥淜iss Land,鈥 in 2013 as as well as other work, The Weeknd鈥檚 album 鈥淏eauty鈥 was nominated for such awards as the Grammy Award for album of the year. The album was the origin for such hit singles as 鈥淐an鈥檛 Feel My Face鈥 and 鈥淭he Hills.鈥澛
Daft Punk, meanwhile, who are also known as Thomas Bangalter and Guy-Manuel de Homem-Christo, were well-known to many music fans for years, with their first studio album, 鈥淗omework,鈥 coming out in 1997, and their most recent release, 2013鈥檚 鈥淩andom Access Memories,鈥 became a huge hit for the duo. The album spawned the hit song 鈥淕et Lucky鈥 and is the only album released by Daft Punk to reach No. 1 on the Billboard 200, the chart that measures album sales.聽
What made 鈥淩andom鈥 become such a huge success?聽
Daft Punk are particularly skilled at choosing who to work with, writes the聽. 鈥淩andom鈥 included contributions by singer Pharrell Williams, singer Giorgio Moroder, and Nile Rodgers of Chic, among other artists.聽
鈥淯sing Moroder, Pharrell and also Chic's Nile Rodgers on Random Access Memories worked beautifully with the album's retro-futurist aesthetic,鈥 writes the BBC.聽
And the duo also used old-fashioned methods in new ways of getting the word out about 鈥淟ucky鈥 and, by association, the album 鈥淩andom.鈥 Billboards with Daft Punk鈥檚 helmets and the logo for Columbia Records went up in such cities as Los Angeles and New York. 鈥淲e like how billboards were used in Los Angeles in the 鈥60s and 鈥70s to promote album releases,鈥 . Bangalter says he saw the marketing strategy as 鈥渁lmost a duet between the offline and the online.鈥
鈥淲e knew the music would be consumed on laptops and iPhones,鈥 he said. 鈥淲e used that same approach in promotion. We told audiences about 鈥楪et Lucky鈥 with these iconic, old school marketing strategies like billboards and TV commercials, but ultimately all of those things came through the digital pipeline.鈥