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Movies bring us together. But should we get used to viewing them apart?

Moviegoers sit socially distanced at the AMC South Bay Center 12 theater during a special screening of director Christopher Nolan's sci-fi thriller "Tenet" on Aug. 31, 2020, in Boston. The cinema is requiring masks and only selling a small percentage of seats in each auditorium.

Melanie Stetson Freeman/Staff

September 3, 2020

For Duane Miller, seeing the blockbuster 鈥淭enet鈥 on Monday was a kind of homecoming.

Anticipating his first big-screen outing in six months, the film buff says even the elevator ascent to the AMC South Bay Center 12 in Boston was exhilarating. The only thing missing was the smell of popcorn 鈥 state pandemic regulations still prohibit concessions 鈥 and a regular audience. Due to social distancing, the sold-out late afternoon show included just 25 masked viewers scattered about the 241-seat IMAX auditorium 鈥 and an eerily quiet lobby.

鈥淚t鈥檚 not the same feeling, you know, as when you see it the first time with a bunch of people,鈥 says Mr. Miller, founder and host of the 鈥淐inemania World鈥 .聽鈥淎 crowd environment makes the moment better because, like, when I saw 鈥楢vengers: Endgame鈥 for the first time, that crowd was crazy. I saw 鈥楨ndgame鈥 in theaters eight times.鈥

Why We Wrote This

Very little can replace the collective laugh or gasp in a theater as a movie unfolds. But how might that experience be evolving 鈥 with streaming splintering our attention and a pandemic closing cinema doors?

Shared experiences at the movies may diminish in the wake of the pandemic, as Hollywood releases more films straight to streaming services and video on demand and people partake of debuts in a new way (consider 鈥淢ulan,鈥 arriving on Disney+ tomorrow). The sidelining of big-screen entertainment comes at a time when music and sports venues remain shuttered to crowds, too. But some pop culture watchers say that thanks to technology, physical proximity isn鈥檛 the only way for people to share culture. By some accounts, pop culture has never been more diverse, dynamic, and available for people to connect with.

鈥淭he trend is towards fragmentation and towards a reduced number of universal experiences,鈥 says Peter Suderman, a features editor and film reviewer at聽Reason magazine who just wrote an article titled 鈥.鈥 鈥淭here may be some downsides to that, but there is an upside as well. There鈥檚 so many more things out there for us to watch and look at and experience. And they are more likely to be individually tailored towards our particular interests and niches and desires.鈥澛

Lesotho makes Trump鈥檚 polo shirts. He could destroy their garment industry.

People line up in Boston on Aug. 31, 2020, for tickets with assigned seats that they bought online. While movie theaters will likely not disappear, some pop culture watchers suggest the model may shift to a few big-screen events a year that play for longer intervals.
Melanie Stetson Freeman/Staff

Movie theaters are hoping that Christopher Nolan鈥檚 鈥淭enet,鈥 a science fiction story as nonlinear as an M.C. Escher illustration, will remind viewers that the communal setting of a big screen is still the optimal way to experience a high-octane聽blockbuster.聽Its car chase scene, in which vehicles drive in reverse on a busy highway, would make even Dale Earnhardt Jr.聽flinch.聽

That movie, which officially opens today, and the few other new releases could play for months on end given that there鈥檚 less in the pipeline from Hollywood.聽Even before the pandemic,聽multiplex fare was increasingly action-oriented and targeted聽at creating shared experiences聽mainly for聽the demographic most likely to go to the theater: men under the age of 25. Now, comedies, romances, and midbudget movies such as 鈥淭he Old Guard鈥 starring Charlize Theron, Tom Hanks鈥 鈥淕reyhound,鈥 and 鈥淓urovision Song Contest: The Story of Fire Saga鈥 with Will Ferrell are more likely to premiere on Netflix, Amazon, and Apple TV+.聽

Anne Thompson, who writes the blog 鈥溾 for Indiewire, says that you can鈥檛 easily replace a theater experience, and the shared response and empathy you feel watching a movie. 鈥淭hat is how a movie like 鈥12 Years a Slave鈥 can have an impact on a culture. ... Because that movie became an Oscar contender and ultimately an Oscar winner, everyone had to see it and then share that experience and understand what those characters went through.鈥

Due to the limited seating in theaters, it will be a while before they can fully meet the demand to view the current movies that are available. That鈥檚 reminiscent of an earlier era when the original 鈥淪tar Wars鈥 played in single-screen theaters for an entire year. And it echoes Steven Spielberg鈥檚 prediction in 2013 that movies may become like Broadway plays 鈥 just a couple of spectacular big-screen events playing on a screen for a whole season.聽

鈥淚t鈥檚 possible that Mr. Spielberg will be right in the long run, but I think that鈥檚 a long way off,鈥 says Mark Gill, producer of the Russell Crowe thriller 鈥淯nhinged,鈥 which was the first major new release to debut in reopened theaters. He says the pandemic has accelerated the trend toward Hollywood often bypassing the big screen for the small one. 鈥淲hat happens going forward,鈥 he says, 鈥渋s [studios] will still make some films for theaters, but less of them, and they probably will mostly be the bigger ones.鈥澛

Other nations had a pandemic reckoning. Why hasn鈥檛 the US?

For millennia, shared cultural experiences depended upon physical proximity. But the arrival of electronics introduced new forms of communal gatherings. Radio broadcasts created a sense of national cohesiveness and unity. Television kindled a new kind of family hearth. As people began talking about the shows they watched, it created a strong community outside the home, says Paul Levinson, a professor of communication and media studies at Fordham University in New York. With each new technological advancement, it鈥檚 the sharing of information that has created a sense of community.聽

鈥淭he World Wide Web has greatly expanded and accelerated this process,鈥 says Mr. Levinson. 鈥淭he watching of movies online in our COVID age is just another part of this evolution.鈥

One advantage of home-viewing: You don鈥檛 have to worry about kids in the back row pelting the audience with Jujubes. Another is the sheer variety of specialty options available on a proliferation of platforms.聽Mr. Suderman points to Starz, with its app and cable channel, as an example of a company that produces stories for minority viewers and women over age 25, audiences that bigger Hollywood studios don鈥檛 regularly serve. Meanwhile, fans of art house movies can access rich libraries available from companies such as the Criterion Channel and Grasshopper Film.

The concession stand is closed, per state regulations, at Boston's AMC South Bay Center 12 theater.
Melanie Stetson Freeman/Staff

Some cultural observers suggest that the sense of community created during a two-hour movie is more fleeting than what can be experienced at home, where technology is capable of facilitating聽richer connections with strangers and acquaintances. When a community is online, it鈥檚 often easy to find out more information about others, discovering common interests and perspectives that help deepen relationships. But the decline of in-person communities doesn鈥檛 mean the end of them. Seeking out interpersonal contact is still a fundamental part of humanity.

For that reason, theaters aren鈥檛 going to completely disappear, says Mike S. Ryan, who has produced art house movies such as Amy Adams鈥檚 breakout movie 鈥淛unebug鈥 and director Todd Solondz鈥檚 鈥淧alindromes.鈥 Some may become even more communal.

鈥淚 believe that we are going to eventually, soon return to the Cinema Club situation that we had in the 鈥60s, where people are able to gather together in small clubs to show films that do not exist on streaming and thus it will be like live music or a singular experience,鈥 says Mr. Ryan, who now teaches at Emerson College in Boston. 鈥淚 think that eventually that might go to a subscription model,鈥 much like the season tickets people buy for some live theater companies, he says.

The sheer plenitude of options can often feel overwhelming to consumers.聽But unlike earlier decades, constrained by a narrow band of available media, there鈥檚 more opportunity now for the misfits, the outliers, and overlooked talent to find an outlet and create fresh communities. Case in point: the thousands of user-made viral videos on TikTok.

鈥淲e have discovered that our creative possibilities as a nation, as a society, and the world are so vast that the future from that sense looks bright,鈥 says Timothy Burke, a cultural historian at Swarthmore College in Pennsylvania. 鈥淲e are not going to run out of things worth seeing together and apart.鈥

Editor鈥檚 note: As a public service, we have removed our paywall for聽all pandemic-related stories.