海角大神

Snapchat's new feature, SnapKidz, good in theory, not in practice

Snapchat 鈥� a temporary photo sharing platform that sends 200 million messages per day 鈥� introduced SnapKidz, a feature that attempts to prevent children from sending photos to friends. It could work, but it's easy to get around. 

It鈥檚 an interesting experiment: The creators of Snapchat, the social app for sharing photos that disappear in seconds, have just introduced SnapKidz, a non-social photo app for kids under 13 with Apple mobile devices (it鈥檚 not yet available for Android). So, true to its name, it鈥檚 basically the snap without the chat. It鈥檚 also the ephemeral photo-sharing app without the ephemeral part. Kids鈥� photos don鈥檛 necessarily disappear in SnapKidz; they can be saved to their iPhone鈥檚 camera roll. The way it works is, kids can 鈥渢ake photos and videos, add captions and drawings,鈥� according to, but they can鈥檛 create a Snapchat account (so they can鈥檛 provide the company with any personal information, which would be a violation of the kids鈥� privacy law called 鈥淐OPPA鈥�), add friends or send or receive snaps.

So the main reason why it鈥檚 an interesting experiment is that Snapchat鈥檚 defining, game-changing characteristics 鈥� which created a new category of digital socializing and 鈥渟afety鈥� (from what some found to be the exhausting self-presentation and daunting permanent and uncontrollable nature of social media before it) 鈥� aren鈥檛 part of SnapKidz. Which makes it much safer.

App safer, but what about kids?

The thing is, while this may make Snapchat much safer, it doesn鈥檛 make聽kids聽much safer. Kids can just move on to other apps that provide both photo effects and sharing 鈥� on Apple or Android devices (search for 鈥減hoto editing,鈥� 鈥減hoto effects鈥� or 鈥渄rawing鈥� in聽). Or they can just use SnapKidz to play with photos, save them, and 鈥� and then share them with friends with a myriad other photo-sharing tools, such as via texting, emailing, Instagram, Twitter, etc. And if not tipped off in advance (that they鈥檒l be redirected if s/he says s/he鈥檚 under 13), it won鈥檛 take a determined kid long to figure out that he or she can just delete SnapKidz and start over 鈥� 鈥渄elete the app, re-install it and sign up for a new account with a false birth year,鈥� as my ConnectSafely co-director Larry Magid writes at聽.

Kids vote with their feet

This well-intended product development is fine 鈥� maybe it鈥檒l catch on with kids and they won鈥檛 lie about their age to get Snapchat so they can play with their friends+spontaneity+photography rather than just photography. But it shouldn鈥檛 give anybody a false sense of security. Products and laws designed to keep kids safe never quite seem to get the fluidity of both kids and social media. If they find a product too safe (i.e. restrictive), they can simply move on. They vote with their feet (and their workarounds). Which is why it鈥檚 silly to depend on safe products and laws rather than on the power of informed, loving parent-child communication about kids鈥� social experiences wherever they play out 鈥� on devices and in digital spaces just as much as in all the other parts of life.

海角大神 has assembled a diverse group of the best family and parenting bloggers out there. Our contributing and guest bloggers are not employed or directed by the Monitor, and the views expressed are the bloggers' own, as is responsibility for the content of their blogs. Anne Collier blogs at聽.