海角大神

How music newcomers are changing the rules for body image

There's a crop of newcomers 鈥 young women including Billie Eilish, Snail Mail, and Soccer Mommy 鈥 who favor simple, thrift-store clothing 

Billie Eilish performs at the Coachella Music & Arts Festival at the Empire Polo Club April 13, 2019, in Indio, California.

Amy Harris/Invision/AP

August 23, 2019

Dear Reader,

Clairo (real name Claire Cottrill) isn鈥檛 one for the multiple wardrobe changes favored by many pop stars. The songwriter behind the viral hit 鈥淧retty Girl鈥 mostly wears baggy sweatshirts and jeans. She鈥檚 among a crop of newcomers 鈥 young women听including Billie Eilish, Snail Mail, Soccer Mommy, and Marika Hackman 鈥 who favor simple, thrift-store clothing thrown on without much fuss (or ironing).听

It鈥檚 a striking change from the bedazzled leotards, ringmaster suits, and even metallic robot armor sported by the likes of Taylor Swift, Beyonc茅, Iggy Azalea, and Ariana Grande. Or the kitsch garments modeled by Katy Perry or Lady Gaga, who once wore a dress made entirely out of meat. But then heavily stylized clothing has always conveyed an implicit image: Stars, they鈥檙e not like us. And that鈥檚 as true of male musicians who鈥檝e played up their wardrobe choices 鈥 think Lil Nas X, David Bowie, Kanye West, Prince, Elton John, or any member of M枚tley Cr眉e.

By contrast, these new stars seem to be conveying the idea that they鈥檙e ordinary, relatable, unpretentious. When Ms. Eilish, whose song 鈥淏ad Guy鈥 just dethroned Lil Nas鈥 X鈥檚 鈥淥ld Town Road鈥 as the No. 1 single in the United States (Aug. 24), appeared on the cover of Rolling Stone, a sexualized, body-focused appearance.听

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Is this a turning of the fashion wheel akin to the moment when Nirvana, with their T-shirts and torn jeans, displaced the 鈥80s generation of pop and rock stars adorned in spandex and shoulder pads? We鈥檒l see. But it鈥檚 refreshing to observe how these iGen pop stars are keen to keep the focus on their music.

Stephen Humphries,听culture听writer听

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