Jon Favreau's 'Cowboys & Aliens' will premier at Comic-Con International
Director Jon Favreau (Iron Man) has revealed that the world premiere for 鈥楥owboys & Aliens鈥� will take place during the three-day 2011 Comic-Con International Festival from July 22-25 in San Diego.
Daniel Craig plays Jake Lonergan in Jon Favreau's 'Cowboys & Aliens.' The film is set to premier at the 2011 Comic-con International Festival in July.
Universal Pictures/Newscom
Those of you out there readying yourselves for the three days of madness that will be are in for a bit of a treat; director Jon Favreau has announced that the world premiere for his new genre-blending comic book adaptation, , will take place at this year鈥檚 convention in San Diego.
This announcement was made at this past weekend鈥檚 Hero Complex Film Festival 2011, where footage shown from Favreau鈥檚 western-meets-sci-fi project was well-received (as were his and Robert Downey Jr.鈥檚 ).
Premiering his new film at Comic-Con seems a fitting move for Favreau, who has a strong following on Twitter and is known for being a fan-friendly filmmaker in the comic book movie community. The 2010 was well received (especially the amusing surprise appearance of Harrison Ford) and the footage previewed at the event helped to spread word of mouth that the film isn鈥檛 aiming to be the geeky campfest implied by its title.
Cowboys & Aliens will hit theaters a week after its Comic-Con showing. Although the film鈥檚 reception at this year鈥檚 convention could help or hinder its opening weekend results to a degree, the positive or negative effect isn鈥檛 likely to be too significant at that point in the game, so to speak.
As it were, Favreau seems genuinely more interested in just showing the Comic-Con crowd his thanks by premiering Cowboys & Aliens there. To quote him (via ):
鈥溾�� I feel like [the Comic-Con crowd has] come out for me, they鈥檝e supported me鈥� That鈥檚 where it all started, and I want to give back. They should have the opportunity to see ['Cowboys & Aliens'] first.鈥�
Recent and for Cowboys and Aliens paint it as being both a gritty adventure set in the Old West and a straight-faced sci-fi flick about mysterious creatures that invade out planet. That鈥檚 arguably a much more imaginative route to go with the subject matter at hand 鈥� as opposed to just making it a silly genre mashup. Even so (judging by a number of reader comments alone) the serious tone and thrilling nature of the Cowboys footage teased so far hasn鈥檛 been sufficient to convince everyone that this will be anything but a overly goofy popcorn flick.
Interest from mainstream moviegoers will really determine the success of Cowboys & Aliens at the box office this summer. So regardless of how well it plays with the Comic-Con crowd, the film will ultimately have to make the crossover and appeal to those who are still struggling just to get past the title.
For more on Cowboys & Aliens, be sure to check out the following:
- WonderCon interview with and Cowboys & Aliens co-screenwriter/producer
Cowboys & Aliens will arrive in U.S. theaters on July 29th, 2011.
Source:
Sandy Schaefer blogs at .
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