Kindle Fire: Pelted with complaints, Amazon pledges software update
Amazon has promised to issue a software update for its Kindle Fire tablet. Is this the fix that Kindle Fire owners have been waiting for?
The Kindle Fire is shown at a press event in New York.
File
Just a few weeks after the launch of the Kindle Fire, Amazon has been by complaints from disgruntled consumers, who have fretted over everything from browsing speed to the placement of the "off" switch to the external volume controls.Ìý(Don't even ²¹²õ°ìÌýabout the .) In response, Amazon reps announced today they would release a new software update, intended to "improve performance" on the Fire.Ìý
"Kindle Fire is the most successful product we've ever launched," Amazon the AFP.Ìý"As with all of our products, we continue to make them better for customers with regular software updates.ÌýIn fact, in less than two weeks, we're rolling out an over-the-air update to Kindle Fire that will improve performance, touch navigation, and give customers the option to choose what items display on the carousel."
It's hard to know what to make of this "Firestorm," as it has been by some bloggers – it could be the same jitters that plague every new device (hello, Apple iPhone "death grip"), or it could something entirely legit. Certainly, as evidenced by this over at PC World, and over at the New York Times, the alleged problems go beyond minor-league quirks and bugs.Ìý
Whether that will matter in the long run is another question altogether.ÌýThe Kindle Fire, which was released in the same general time frame as the Barnes & NobleÌýNook tablet, has been received warmly by critics. Although Amazon doesn't release exact sales figures, most business analysts say that the device has performed admirably. (Perhaps even to the of 4 million units sold.)Ìý
Sarah Rotman Epps, an analyst at Forrester, recentlyÌýtoldÌýCNNÌýthat Amazon could unload between 3 and 5 million Fire units before the end of 2011.Ìý"Amazon as a company appeals to a wider, more diverse customer base," she said. "Our studies show a lot ofÌýiPadÌýowners live within driving distance of Apple stores – meaning they're concentrated on the coast. This could be a red state/blue state thing."
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