By the numbers: Social networks
It鈥檚 hard to describe the massive success of online social networks. Every month, Facebook and MySpace attract millions of new users. And every time I boot up my computer, it seems there鈥檚 a new competitor vying to steal away their audience.
To put this growth industry in perspective, here are ComScore鈥檚 June web traffic figures, courtesy of .
62.3 percent of Americans visited at least one online social network during the past year. By contrast, 42 percent of Americans voted in the . That鈥檚 not quite a fair comparison 鈥 many of the people who use social networks are too young to vote. But the difference is enormous: 189.9 million on social networks; 122.2 million voted.
37.4 million unique visitors surfed to Facebook.com in June. That鈥檚 more than the entire (33.2 million), and a 5 percent bump over May鈥檚 numbers.
72.8 million unique visitors headed to MySpace.com last month 鈥 more than .
11 hours and 17 minutes is how long the average American MySpace user spent on the site over the past 3 months. Facebook users spent just under 9 hours cruising from profile to profile.
2nd largest online social network is Blogger, followed by Facebook, WordPress, and Flickr. (MySpace is the big cheese.)
141 percent more Americans visited the business networking site LinkedIn since June 2007, inflating its US audience from 1.7 million to 4.1 million.
9.5 million new visitors checked out Facebook during the past year 鈥 a 34 percent jump. Imagine (9 million people) getting the urge to try out Facebook.
Next week, the Monitor will attempt to answer the difficult question, 鈥渄o social networks actually make any money?鈥 Stay tuned.
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