Holiday LEGO shortage: Why 60 billion plastic bricks isn't enough
Education analysts discuss the role and creative appeal of LEGOs amid the Maker Movement.
A young boy plays with LEGOs at an indoor play space in Oak Park, Ill., on February 24, 2015.
Melanie Stetson Freeman/海角大神
An impending LEGO shortage this holiday season may be indicative not just of a booming toy business, but of a societal shift toward DIY innovation.
Some parents may have to punt this Christmas by hauling out tubs of old plastic bricks and finding new life in them since, apparently, production of 60 billion bricks a year by the Danish toy maker is not nearly enough to keep up with the global demand.听
"We will not be able to deliver all of the new orders coming from customers in the remainder of the year in some markets in Europe," Lego spokesman Roar Trangbaek told .
In 2004, LEGO was on the verge of bankruptcy, but shifting to embrace innovation has built the company into the world鈥檚 largest toy manufacturer.听 Sales grew 18 percent in the first half of 2015, following 15 percent growth in 2014.
LEGO's sales rebound may reflect a growing embrace of the Internet of Things, the Maker Movement, and .听
鈥淟EGO activities provide opportunities for children to build, create, and express themselves. With LEGO activities, children experience the joy of building and pride of creation. In this way, the popularity of LEGO activities is very related to the popularity of the聽Maker Movement," says 聽Mitchel Resnick, director of the聽聽group at the聽聽at the聽聽 in an e-mail interview,聽
The Maker Movement is the latest expression of do-it-yourself (DIY) products that are technology-based, such as 3D printed products and other hands-on projects.听
In a world where video games often rule the roost 鈥� or at least playtime, LEGO provides an appealing tactile-digital interface.听聽鈥淭he LEGO Company is also bringing 鈥榡oy of building and pride of creation鈥� to the digital world, with products like LEGO Mindstorms and LEGO WeDo, which enable children to create computer programs to control their LEGO constructions,鈥澛燩rofessor Resnick adds.
, STEM education expert at Norfolk State University in Virginia, NASA consultant and founder of Science Everywhere LLC, says in an interview via e-mail, 鈥淟EGO is much more than a toy. It鈥檚 about society and what we value and how we learn to innovate.鈥�
鈥淟EGOs are bought by parents who want to give their children a leg up on learning,鈥� Dr. Bowman says. 鈥淏ut they鈥檙e also used by engineers and STEM educators because these bricks provide an easy way to promote a STEM lesson that鈥檚 quick, clean and enduring,鈥� he says.
The only 鈥渄anger to the culture coming from LEGOS is the evolution or devolution from creating on your own to having all these pre-fab sets with instructions鈥� according to Bowman.
"The LEGO Movie" addresses the conflict in culture between the extremes of the fiercely independent, unstructured, maverick 鈥溾�� and those who are characterized as needing a manual for things as basic as how to breathe and interact. In the 2014 film, a balance is struck between working together as a team while incorporating innovative thinking.
鈥淚 love to take my own children to the Williamsburg Library where they just have these tubs of LEGOS and the kids have at it,鈥� says Bowman. 鈥淚 have a problem with just giving kits to kids. You build with instructions and you build it once and it鈥檚 a wrap. When you dive into a big tub of bricks to do it on your own and it comes out whack, that鈥檚 an opportunity for exploring other uses.鈥�
Resnick concludes in his e-mail: 鈥淚n today鈥檚 fast-changing society, there is nothing more important than the ability to think and act creatively. It鈥檚 important to provide children with opportunities to CREATE, so that they can develop as CREATIVE thinkers, and be prepared to participate actively in a society that values and requires creative thinking more than ever before.鈥�