Louisville, KY bets on the rural-urban food connection
The picture of how local food can spur both urban and rural revitalization is getting clearer in the Bluegrass State. Louisville has led the way with a strategic focus on finding and connecting entrepreneurs along the regional supply chain from farm to table.
A corn field is seen in DeWitt, Iowa (July 12, 2012). In Kentucky, Louisville has emphasized a a strategic focus on finding and connecting entrepreneurs along the regional supply chain from farm to table.
Adrees Latif/Reuters/File
Mike Higgins had just become president of a national food manufacturing company based in Louisville, Kentucky, when he met Sarah Fritschner from the city鈥檚 economic development department.
鈥淪arah asked if I would be willing to try local food in our products if she found the farmers and took care of getting it to me the way I would need it,鈥� he said.
The conversation launched new recipes at Higgins鈥� and high-volume sales for its initial Kentucky farm suppliers. It also brought into place a large-scale processing piece of the regional food supply puzzle.
Fritschner is tasked with pulling this puzzle together as part of metropolitan Louisville鈥檚 . Another big piece the city and nonprofit developer Seed Capital Kentucky have secured is a US$56 million that will break ground this fall in West Louisville.
The picture of how local food can spur both urban and rural revitalization is getting clearer in the Bluegrass State. Louisville has led the way with a strategic focus on finding and connecting entrepreneurs along the regional supply chain from farm to table.
鈥淲hat Sarah does is very intangible but absolutely essential,鈥� said Theresa Zawacki, senior policy advisor to , which is two-term Mayor Greg Fischer鈥檚 economic development initiative.
The big carrot Fritschner holds out is an聽聽US$258聽million per year in聽consumer聽demand for local food聽along with US$353 million in commercial demand.聽
Jose Cubero, head of Louisville-area operations for Indianapolis-based Piazza Produce, explained there is an internal motivation as well.聽鈥淚 live in Kentucky. I鈥檓 proud of my state and my city. I want to do something to make a difference here,鈥� he said. Piazza reached the US$1 million mark last year in local food.
Read the full story at the Wallace Center . This article first appeared at .