Walmart's 2016 Black Friday ad is here: a first look
Once again Walmart has made serious moves to win the Black Friday shopping season on price.
Customers shop at Walmart's Black Friday shopping event last year in Rogers, Ark.
Gunnar Rathbun/Invision for Walmart/AP Images
It's here, it's here!聽We've just posted the聽, and while we're still combing through it for the best deals and more specific details,聽we do have early highlights to share with you. Seriously, we've been dying to share this with you all day.
"I said it before and I will say it again, we will win the season on price 鈥� on Black Friday, on Cyber Monday and every day before and after," said Steve Bratspies, chief merchandising officer, Walmart U.S. "That means delivering the Black Friday deals we鈥檙e known for in stores, online and on our app. And, we鈥檝e secured significant availability of these items. We pride ourselves on not being the retailer who advertises a great price and then only has a few available."
Walmart Black Friday Hours
In-store deals start at 6pm local time and, yes, you'll need to get a wristband well ahead of that time to get some of the juiciest doorbusters. However, if leaving your family Thanksgiving to score a cheap TV isn't your cup of tea, the majority of deals will be available online beginning at 12:01am ET on Thanksgiving morning. Walmart said in a Wednesday morning press call there will be 50% more deals on Walmart.com than last year.
Black Friday Deals Available Now through the Walmart App
In conjunction with the release of Walmart's Black Friday ad, these online-only deals are聽available聽all day Thursday 11/10.
- 聽for $599 ($400 savings)
- 聽for $279 ($20 savings)
- 聽for $299 ($150 savings)
- 聽for $169 (special buy)
- 聽for $139 ($361 savings)
- 聽for $98 (special buy)
- 聽for $79 (special buy)
- 聽for $69 (special buy)
Note: When we ran these deals by our tech editors this afternoon, they weren't all that impressed with the Hitachi聽TV, pointing out that聽a standard 1080p HDTV has a better picture quality than most low-end 4K models for about the same price. We also think we'll see slightly smaller but higher quality 4K sets for about the same price.
Highlighted Black Friday Deals
Not every deal listed below is on Walmart.com yet. What that happens, we've linked to a search query or category that should eventually turn up the item listed.
- 聽for $298 (special buy)
- 聽for $398 ($230 savings)
- 聽for $398 (special buy)
- 聽for $125 (special buy)
- 聽for $225 (special buy)
- 聽for $48.88
- 聽for $88 ($61 savings)
- 聽for $39 (a Walmart exclusive at a $10 savings)
- 聽for $273 ($125 savings)
- 聽for $369 ($130 savings)
- 聽for $99 (a Walmart exclusive at a $49 savings)
- 聽for $30 (special buy)
- 聽for $199 ($50 savings)
- 聽for $149 ($50 savings)
- 聽for $249 ($50 savings) plus a $30 gift card
- 聽for $249 ($50 savings)
- Nearly 90聽聽starting at $8
- $99听聽on Straight Talk Wireless ($50 savings)
- 聽for $119 (special buy), HP 15.6-inch Touch Laptop for $249 (special buy)
- 聽for $199 ($70 savings)
- More than 750 DVDs and Blu-ray Movies starting at $1.96
- 聽for $129 ($20 savings)
- 聽for $99 ($30 savings)
- 聽for $69 ($30 savings)
- $4.75听
- $7听聽(special buy)
- $9.76听聽(special buy)
- 聽for $25 (special buy)
- 聽for $20 (special buy)
- 聽for $89 (special buy)
- 听辞谤听, available for $99 each (special buy)
- 聽(includes mini ball and hoop) for $159 (special buy)
Wristband Items
Wristbands are back, and doorbusters聽that require them will be listed in a interactive store map again this year, available beginning on 11/17. Stores will hand wristbands out before the 6pm start time 鈥� check your local store for more specific details 鈥� and you'll need to be back within 2 hours of your local start time to get your item. For most of the country, that will be 8pm local time. Please note that this is not an exhaustive list.
Looking for a new phone?
Here's the details on the annual wireless phone event, directly from the press release:
"Customers looking to take advantage of Walmart鈥檚 annual wireless phone event can make appointments while at the store on Thursday night beginning at 6:00 p.m. Walmart鈥檚 wireless offer includes a $250 Walmart gift card and $0 down when qualified customers purchase a Samsung or Apple phone and sign up for an installment plan with AT&T Next or Verizon Device Payment. Phone activations will begin at 9:00 p.m. on Nov. 24."
We'll be聽posting a more detailed analysis the聽聽very soon.
This article first appeared in .