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Uber exec says company should spend $1M to 'dig up dirt' on journalists

Uber executive Emil Michael made comments suggesting that the ride-sharing service should spend $1 million to hire a team of researchers to 'dig up dirt' on its critics in the media, according to a Buzzfeed report. Uber has denied that it investigates journalists. 

Drivers with the Taxi Workers Alliance of Pennsylvania protest near Love Park in Philadelphia last month. According to a report from Buzzfeed released Tuesday, Nov 18, 2014, a top Uber executive made comments suggesting the rideshare service should spend $1 million investigating journalists who are critical of the company.

Tom Gralish/Philadelphia Inquirer/AP/File

November 18, 2014

聽A senior executive at U.S. ride-sharing company聽Uber聽suggested that the company should spend a million dollars to hire a team of opposition researchers to "dig up dirt" on its critics in the media,聽BuzzFeed聽reported.

The comments,聽BuzzFeed聽said, came from聽Emil Michael,聽Uber's senior vice president for business, during a private dinner in New York last week. He later said he believed the conversation was off the record, according to the social news and entertainment website. (http://bzfd.it/1BJzYq5)

Over dinner, Michael outlined the notion of hiring a team that could, he said, help聽Uber聽fight back against the press - they'd look into "your personal lives, your families," and give the media a taste of its own medicine, according to theBuzzFeed聽article, written by Ben Smith, the site's editor-in-chief.

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"The remarks attributed to me at a private dinner - borne out of frustration during an informal debate over what I feel is sensationalistic media coverage of the company I am proud to work for - do not reflect my actual views and have no relation to the company's views or approach," Michael said in a statement.

Nairi Hourdajian, an聽Uber聽spokeswoman said: "We have not, do not and will not investigate journalists. Those remarks have no basis in the reality of our approach."

Companies such as聽Lyft,聽Sidecar聽and聽UberX, which is a part of black-car service聽Uber, allow passengers to summon paid rides using apps on their聽smartphones聽and have gained in popularity in dozens of U.S. cities over the past few years.

But they face opposition from taxi companies that argue the upstarts do not face the same stringent regulations as do traditional cabs, and insurance companies want ride-sharing drivers to carry more expensive insurance policies. (Reporting by Supriya Kurane in Bangalore; Editing by Stephen Coates)