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Happy Meal mascot gets unhappy Twitter response

Happy Meal mascot will bring 'fun and excitement' to children's meals, according to the McDonald's restaurant chain, but social media users say it will have the opposite effect. The McDonald's Happy Meal mascot is set to be introduced nationwide Friday. 

McDonald's restaurant chain says to its children's meals, but social media contend the toothy, red box-shaped character will have the opposite effect.

Twitter responses to McDonald's mascot announcement on Monday complain that the animated red聽Happy聽Meal聽box, with its cavernous dark mouth and rows of large white teeth, is scary and will bring children nightmares instead of joy.

"It's the聽meal聽that eats you," said one comment. Another said, "I didn't want to sleep tonight anyways, it's cool."

The character will be introduced nationwide on Friday. Oak Brook,聽Illinois-based McDonald's said in a statement that it will encourage kids to enjoy healthy food choices, like fruit, vegetables and low-fat dairy.

In response to the criticism on social media, McDonald's spokeswoman聽Lisa McComb聽noted that since 2009, the character has been "loved and well-received by children and families in Latin America and聽Europe."

"Social media is a great place to have a conversation and express an opinion, but not all comments reflect the broader view," McComb said in an email on Tuesday.

The restaurant chain, which has its annual shareholders' meeting on Thursday, has often been the focus of criticism over the fast-food industry's penchant for offering indulgent, high-calorie food. In recent years, the U.S. food industry in general has faced government and consumer pressure to address the global obesity epidemic.

In March 2012, McDonald's started automatically including apple slices and a kid-size fry in every聽HappyMeal聽and Mighty Kids聽Meal. This July, McDonald's will also start introducing "Go-GURT" low-fat strawberry yogurt to children's meals.

(Reporting by Mary Wisniewski; editing by Gunna Dickson)