Taco Bell delay of Cool Ranch Doritos Locos tacos irks fans
Taco Bell has angered some fans who couldn't get their hands on the chain's new tacos made with Cool Ranch Doritos shells a day early. Taco Bell apologized, and the new Doritos Locos tacos will be available nationwide Thursday.
A Taco Bell Truck delivers Doritos Locos Tacos in Fuquay-Varina, N.C. last year. Taco Bell came under fire from fans who couldn't get the chain's new Cool Ranch Doritos Locos tacos Wednesday, as promised by the Taco Bell facebook page.
Jim R. Bounds/AP Images for Taco Bell/File
New York
Some聽Taco聽Bell聽fans are angry after they couldn't get their hands on the chain's new聽tacos聽made with Cool Ranch Doritos shells a day early.
The fast-food chain had announced on Facebook this week that fans would be able to buy its highly-anticipated Cool Ranch Doritos Locos聽Tacos聽on Wednesday, a day earlier than planned. But then some fans began posting on the Facebook page complaining that their local restaurants didn't have them yet. They said they were told by local employees that the聽tacos聽wouldn't be available until Thursday.
"VERY disappointed!" one fan wrote. "Boo to you," wrote another. One fan posted a letter to the chain online, detailing how he and a friend made a trip to their local聽Taco聽Bell聽after midnight Wednesday to get their first taste of the new聽tacos. He said they ended up getting the regular Doritos Locos聽Tacos聽because they were "basically committed anyway."
Taco聽Bell, which is owned by Yum Brands Inc. of Louisville, Ky., apologized in a statement and said it was humbled by the overwhelming response. The chain said it wanted to assure fans that Cool Ranch Doritos Locos聽Tacos聽will be available nationwide Thursday. It also said it was working to have all participating restaurants honor the early release for the remainder of Wednesday.
Meanwhile, other posts on聽Taco聽Bell's聽Facebook page mocked those who were complaining. "Oh my god all of you shut up, it's just a聽taco," one person wrote.
Taco聽Bell聽introduced its Doritos Locos聽Tacos聽in Nacho Cheese flavor a year ago. CEO Greg Creed has said the聽tacos聽have been a runaway hit, accounting for about a quarter of all聽taco聽sales. The chain plans to keep rolling out new flavors, including a spicy "Flamas" flavor later this year.
A Doritos Locos聽Taco聽costs $1.39, while a regular聽taco聽costs 99 cents.