Audi electric car prototype to star in Iron Man 3
Audi is returning to the big screen in a big way with the Audi R8 e-tron electric car making a splash in Iron Man 3. We'll probably get our best look yet at the Audi R8 e-tron when Iron Man 3 opens on May 3, Read writes.
An Audi logo is shown at the 2013 Pittsburgh Auto Show in Pittsburgh. Audi tried a new, more social, advertising scheme for this year's Super Bowl.
Gene J. Puskar/AP/File
Movies, books, and television shows can boost a brand to new heights. Think听Risky Business听补苍诲 Ray Bans, or听E.T.听补苍诲 Reese's Pieces.
More recent examples of great product placement include听The Italian Job, which helped relaunch the MINI brand in the U.S. 翱谤听Transformers 2, which wasn't well-received by the critics, but still managed to听. And as some of you may know, the hugely popular听Fifty Shades of Grey听has a听, which hasn't gone unnoticed by the erotic trilogy's mostly female听readership.
Now, Audi is returning to the big screen in a big way. The brand made a splash in the听听补苍诲听installments of听Iron Man, and in about two months, it'll come back for round three.
滨苍听Iron Man 3, inventor/superhero Tony Stark drives another fashion-forward Audi. This one may look similar to the Audi R8听听he drove in the original听Iron Man, but in fact, it's the R8's all-electric e-tron variant -- which is, sadly, still just a prototype.听
(And just in case you didn't get the Audi tie-in, Stark's sweetheart, Pepper Potts, will drive an Audi S7 Sportback throughout the film.)
Does this mean that Audi is finally putting the R8 e-tron into production, after years spent听, then promising听, then听? No one can say.
All we know for sure is that we'll probably get our best look yet at the R8 e-tron when听Iron Man 3听opens on May 3 (or April 25 for those who live near an IMAX theatre).
For more info about the R8 e-tron and听Iron Man, pay a visit to our colleagues at听.听