A European getaway or office work? 'Workcations' bring both.
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| Madrid
Drawn by sun, sea, and speedy Wi-Fi, remote workers are converging on Europe鈥檚 southernmost islands to try 鈥渨orkcationing鈥 before employers order them back to the office, giving battered tourism businesses a welcome boon.
Olga Paul came to the Spanish island of Gran Canaria in May to work remotely for the first time, after long pandemic months cooped up in her flat in Munich, where she is a business analyst for one of Germany鈥檚 largest car manufacturers.
鈥淚 think I鈥檓 more productive now,鈥 she said, delighted with the sea view from her rooftop, where she goes for breaks. 鈥淚 can concentrate on my work and explore the islands on the weekends ... it feels great.鈥
Combining holiday destinations with remote work is a growing trend in Spain and Portugal鈥檚 sunniest archipelagos, as travel bans ease and the starved tourism industry offers discounted stays and dedicated workspaces.
鈥淲e have certainly seen a growth in the 鈥楧igital Nomads鈥 category, [which] has been important to the tourism sector during the pandemic since it contributed to long-term stays and local economies,鈥 said Jennifer Iduh, head of research at the European Union鈥檚 tourism body.
The remote workers register as tourists, making them hard to quantify, but evidence of their presence is ubiquitous, from new co-working spaces sprouting up to stickers advertising free, extra-powerful Wi-Fi in many restaurants, cafes, and bars.
However, the influx is but slight relief to the tourism-reliant islands: Spain鈥檚 first half arrivals were still just a third of the 10 million in the same period of 2019.
Surf and Zoom
Still, local associations in the Canary Islands or Portugal鈥檚 Madeira said the number of people coming to work remotely surged, even in the more expensive peak season.
The 鈥淣omad List鈥 website counted the Canary island of Tenerife among the 10 fastest-growing destinations for teleworking in the first seven months of 2021, after the trend began last year.
鈥淏y [last] summer, I could see more and more people starting to come, not for holidays or living permanently but to work for six weeks, two months, three months,鈥 said Nele Boesmans, a Belgian native living in Fuerteventura, the second largest of the Canary Islands.
Membership of the 鈥淒igital Nomads Fuerteventura鈥 Facebook group Ms. Boesmans runs quintupled during the pandemic.
Airlines and rental websites said bookings from mainland Europe, which ticked up last summer, are shooting up now.
Flights to the Canary Islands were up 88% between April and July of this year versus the same period in 2020, low-cost carrier Ryanair said, while bookings for Tenerife doubled.
The trend should continue, a Ryanair spokeswoman said, noting that June sales of one-way tickets to the Canaries were 32% up on May and 74% up on June 2020.
Rental requests for over 15 days in the Canary, Balearic, and Madeira islands grew 51% last summer, according to property portal Idealista, which forecast bookings would keep the pace in 2021.
鈥淚 call them corporate nomads,鈥 said Ignacio Rodriguez, who presides a Canary Islands association of co-working spaces and saw a particular boom in temporary teleworkers, most from France.
Around 8,000 remote workers have come in the first half of this year, the Canaries鈥 tourism office estimated, with an additional 30,000 expected in the next 5 years.
In Madeira, authorities created an office to advise remote workers, expecting 500 requests 鈥 but receiving 8,000 since February.
鈥淗otel managers didn鈥檛 know about remote workers but now the word is so common for them,鈥 said Micaela Vieira, manager of Madeira鈥檚 鈥淒igital Nomad鈥 project.
In windswept Fuerteventura鈥檚 north, local council La Oliva ran a campaign so effective that the tiny fishing village of El Cotillo received enough remote workers to justify a new co-working space called COCO.
Italian-Colombian surfer Matteo Leoni created COCO after noticing a tourism influx neither he nor El Cotillo鈥檚 slow-living locals had ever seen.
鈥淭hey were people aged 25-45, working remotely, coming from Madrid, Paris, Rome, Milan, who鈥檇 thought, 鈥榃hy not work somewhere warmer?鈥欌 Mr. Leoni said. 鈥淚n the Canaries, there鈥檚 so much space that social distancing is a given.鈥
COCO will open in mid-September, with Mr. Leoni hoping eight to 10 permanent subscribers will enjoy its relaxation zones, garden, cafe, and acoustically-isolated cabins.
Special offers
Spanish airline Iberia launched a 10% discount for those keen to make the most of remote working鈥檚 possible final months from a temporary perch in the Canary Islands.
Hotel chains Melia and Vincci are offering discounted package deals for remote workers looking to stay several weeks, with Melia鈥檚 campaign called 鈥淲ork in Heaven.鈥
鈥淪ince [Spain鈥檚] state of emergency ended and mobility between regions began, the service is in higher demand,鈥 Vincci said in an email.
Croatia and Greece also jumped on the bandwagon, developing special visas for sun-starved remote workers, with Croatia touting its idyllic landscapes as 鈥淵our new office鈥 in its promotional campaign.
And around 3,500 people have registered for Dubai鈥檚 鈥淰irtual Working鈥 program this year, mainly British, U.S., and Indian visitors, said Issam Kazim, director general of Dubai鈥檚 Tourism and Commerce Corporation.
鈥淒ubai鈥檚 average occupancy in 1-5 star properties is approaching 60% ... strongly supported by apartments ... suggesting people are looking for long-term options, in line with choosing to work from here,鈥 Mr. Kazim added.
Whether the trend survives this autumn鈥檚 sweep of back-to-office mandates is another question, especially given the success of vaccination campaigns in some regions.
Some, though, hope to return to the islands聽鈥 or maybe just stay.
鈥淓verybody who I met trying it absolutely loves it,鈥 said Alexander Swanton, a U.S. freelance screenwriter who surfs in his spare time in Gran Canaria, where he settled after leaving an insurance job last October.
Nor is Jo茫o Santos ready to relinquish his after-work beach trips. 鈥淚鈥檓 not going to be forced back into an office anytime soon,鈥 vowed the Portuguese web developer working remotely for the first time in Madeira.
This story was reported by Reuters.