In an interview with The Washington Times in February 2009, Steele said he was planning an 鈥渙ff the hook鈥� public relations offensive to attract more minority and young voters. 鈥淲e want to convey that the modern-day GOP looks like the conservative party that stands on principles,鈥� he said. 鈥淏ut we want to apply them to urban-suburban hip-hop settings.鈥�
There鈥檚 nothing wrong with outreach to youth and minorities. Indeed, the Republicans did better than usual in electing minorities to House and gubernatorial seats last month. But the lingo seemed a bit over-the-top, maybe trying a bit too hard.
