Do you win in late-night by focusing on Trump?
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Stephen Colbert鈥檚 鈥淟ate Show鈥 beat Jimmy Fallon鈥檚 鈥淭he Tonight Show鈥 in weekly ratings for the first time since Mr. Colbert's debut week 鈥 joining other programs gaining viewers by focusing on President Trump and his administration.聽
, CBS鈥檚 鈥淭he Late Show with Stephen Colbert鈥 had an average of 2.77 million total viewers for the week, while NBC鈥檚 鈥淭he Tonight Show鈥 had an average of 2.76 million total viewers 鈥 obviously a very small difference. Nielsen reports that one of the shows in which Colbert鈥檚 program topped Mr. Fallon鈥檚 was the evening during which Colbert鈥檚 former 鈥淭he Daily Show鈥 co-worker Jon Stewart came by as a guest to discuss Mr. Trump鈥檚 policies.
Colbert took over for former 鈥淟ate Show鈥 host David Letterman in late 2015. noted in September 2016 that Colbert has 鈥減roved to be virtually no threat whatsoever to Jimmy Fallon.鈥澛
So what brought viewers to Colbert's show during the last week in January?聽gave credit to a 鈥淭rump bump,鈥 a sly reference to the "Colbert bump" often referenced on Comedy Central's "The Colbert Report."
鈥淲hile Fallon has gotten drubbed in certain quarters for his relatively uncritical treatment of candidate Trump (and generally doesn鈥檛 focus much on political humor), Colbert has been pretty relentless in hammering the new president, particularly since last November鈥檚 election,鈥 Mr. Adalian wrote.
鈥淭he mini-surge in ratings indicates at least one segment of the audience is rewarding Colbert for his focus," he added, "though it鈥檚 worth noting that Fallon has hardly collapsed.鈥澛
also gave a hat tip to Colbert's coverage of Trump and his administration in discussing the ratings win, writing, 鈥淥ther than 鈥楲ate Night With Seth Meyers鈥 鈥 which airs an hour later 鈥 this is broadcast television鈥檚 only late nighter that blasts the president day after day, night after night.鈥
Colbert's recent ratings success may echo that experienced by NBC鈥檚 鈥淪aturday Night Live,鈥 which is currently airing its . A sketch in the most recent episode in which actress Melissa McCarthy portrayed White House press secretary Sean Spicer drew particular pop culture attention.聽
As for Colbert, notes that the recent ratings victory is 鈥渘ot necessarily just because Colbert鈥檚 live audience is growing at a fast clip, but because Fallon鈥檚 live audience is falling 鈥 [and] Colbert hasn鈥檛 seen any real movement in adults 18-49 since the election.鈥