For many, Super Bowl commercials are the favorite part of this national 'campfire' event. Companies spend millions to snag even a few seconds of airtime during what is often one of the most watched evenings of television in the year.
Last year, in a , comedian Jerry Seinfeld tries to buy the first model of a car available and tries to bribe the person who鈥檚 No. 1 in line (it included an appearance by the famous Soup Nazi who featured in one 鈥淪einfeld鈥� episode), only to be foiled by TV host Jay Leno. Another popular spot was the starring Matthew Broderick, who reprised his role as the title character in 鈥�Ferris Bueller鈥檚 Day Off鈥� as he took a vacation from his set and zoomed around town, visiting a carnival and acting out scenes from 鈥淏ueller.鈥�
Many Super Bowl viewers still remember a in which a small boy dressed as Darth Vader tries to use the Force to move various objects, including the family dog and a baby doll. He鈥檚 simultaneously ecstatic and terrified when the family鈥檚 new car starts, thanks to his dad surreptitiously clicking the handheld remote starter.
This year, one of the best commercial previews for 2013 is for Coca-Cola. According to the new spot, three teams 鈥� one of cowboys, one of showgirls, and one of Badlanders (picture Mad Max) 鈥� are racing through a desert to try to reach a giant bottle of Coke first. But there's also a crowdsourcing element to the ad. Viewers can for their favorite team and/or sabotage their least favorite. Coke will air the winning ending on Feb. 3. Who will snag the soda first?
