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A new trailer has arrived for the upcoming movie 鈥淪pider-Man: Homecoming,鈥� which will be the latest in Hollywood鈥檚 take on the webslinger (the third attempt to start a series) and the newest evidence of Hollywood鈥檚 determination to continue to adapt a property that has been popular in some way.

鈥淪pider-Man: Homecoming鈥� stars Tom Holland as Peter Parker, also known as Spider-Man, and co-stars Marisa Tomei, Donald Glover, and Zendaya. Robert Downey Jr. of the Marvel movie universe pops up as superhero Iron Man and Michael Keaton portrays villain Vulture, who will face off with Spider-Man.

The film will be released on July 7.

鈥淪pider-Man: Homecoming鈥� will be the third attempt by Hollywood to start a 鈥淪pider-Man鈥� movie series in 15 years. Tobey Maguire debuted as the character in 2002鈥檚 hugely successful film 鈥淪pider-Man鈥� and starred in three movies before he and director Sam Raimi left the series. Then came 2012鈥檚 鈥淭he Amazing Spider-Man,鈥� which stars Andrew Garfield as the title character. Mr. Garfield left the role after two movies and it was announced in 2015 that Mr. Holland was cast in the role. Holland debuted in the 2016 movie 鈥淐aptain America: Civil War.鈥�

The original 2002 movie remains the high point financially for the 鈥淪pider-Man鈥� franchise. Grosses for Mr. Maguire鈥檚 go-round declined thereafter and both Garfield鈥檚 鈥淭he Amazing Spider-Man鈥� and 鈥淭he Amazing Spider-Man 2鈥� grossed less than any of the Maguire-era movies.

So why is Hollywood returning to this character? Why do studios bring back characters or stories that already failed once? Why is a movie being planned about the Green Lantern comic book character, following a 2011 movie that was widely viewed as a misfire? And why was the Freeform TV series 鈥淪hadowhunters鈥� 鈥� based on author Cassandra Clare鈥檚 bestselling young adult book series 鈥淭he Mortal Instruments: City of Bones鈥� 鈥� created after the 2013 movie version of the same series underperformed and was critically panned?聽

With Spider-Man, this iteration of Spider-Man is slightly different. Sony is working with superhero powerhouse Marvel Studios to bring the character to the big screen now, with the new actor who was cast as Spider-Man (Holland) first appearing in a Marvel movie (that was 鈥淐aptain America: Civil War鈥�), then Sony releasing 鈥淪pider-Man: Homecoming,鈥� which is co-produced by Kevin Feige of Marvel and Sony鈥檚 Amy Pascal. 鈥淭ogether, they will collaborate on a new creative direction for the web slinger,鈥� the at the time read. 鈥淪ony Pictures will continue to finance, distribute, own and have final creative control of the Spider-Man films.鈥�

sees this move as bringing in outside help for a valuable franchise. 鈥淎 deal to free up Spider-Man to appear in the Marvel cinematic universe, starting in 2017, is a clear admission by Sony that its superhero strategy with one of the most popular comic book heroes around simply isn鈥檛 working,鈥� he wrote. 鈥淭hat鈥檚 especially true at a time when the studio is desperate for some major film franchises.鈥澛�

As for why studio Warner Bros. would return to Green Lantern after the superhero was at the center of a box office flop, writes that Green Lantern is 鈥渙ne of the most famous DC characters.鈥� Warner Bros. is seemingly all in on its DC Comics films, with movies including 鈥淲onder Woman鈥� and 鈥淛ustice League鈥� on their way. If Warner Bros. is adapting the DC universe and the Green Lantern character is an important part of it, then bringing the character back into the fold likely seems like a natural move.

And for the 鈥淢ortal Instruments鈥� book series, which was adapted first as a film and is now the source material for Freeform鈥檚 TV series 鈥淪hadowhunters鈥� (a second season is currently airing), a movie may not have been the best form for the story, according to .

鈥淧lans for a feature film franchise were abandoned when the movie failed to impress at the box office,鈥� she wrote. 鈥淭hat's probably for the best, though, because television is a much better fit for the series' complicated and complex mythology.鈥�