Meaning: The best of the best
Sure it might be an endearing name for the boss, or just literally a really, really big cheese wheel, but this phrase鈥檚 origin has nothing to do with dairy鈥檚 best magic trick. Since the earliest 19th century, cheese was used as a noun to describe something wealthy or top-rate. "Cheese" originated from the Persian Anglophile phrase, 鈥渢he chiz,鈥 meaning a cool thing. We鈥檙e gonna go ahead and bring that term back. It鈥檒l be da chiz.