New 'Iron Man' villain appears in the trailer for the third film
It was only three weeks ago when after an injury and while principal photography resumes, so does the marketing campaign begin. We鈥檝e known for three weeks that October 23rd would be the day the officially releases, offering a look at footage only seen so far behind-closed-doors at Comic-Con and certain trade and press events.
As a result of of fans joining the Iron Man Facebook page, a short released on Sunday, followed by another earlier today to go along with the 蹿颈谤蝉迟听聽and a set of photos from the film.
The media splash this week represents the first major marketing push for Iron Man 3 鈥� and hence, the beginning of Phase Two of the Marvel cinematic universe 鈥� since Marvel Studios held a panel presentation for the film this summer at Comic-Con. At the presentation, director Shane Black, Marvel pres Kevin Feige and cast, shared several minutes of unfinished footage from the film.
In that , we got our very first look Ben Kingsley dressed up as the Mandarin to go along with his intimidating voiceover, a scene showcasing Robert Downey Jr.鈥檚 Tony Stark suiting up in his new Extremis (?) armor, and a聽mishmash聽of action bits including the destruction of Stark鈥檚 seaside mansion. While 鈥渄arker in tone鈥� has been the buzzword since Shane Black and Drew Pearce became in involved with the threequel,聽Iron Man 3 will not be without the series鈥� trademark character-driven comedic moments. In the Comic-Con footage, that was highlighted by a聽hilarious聽scene featuring Stark attempting to re-hire Jon Favreau鈥檚 Happy Hogan as they reflect on the battle of New York from The Avengers.
The test trailers however 鈥� from the 鈥� focused strictly on the more intense, dramatic moments, and this trailer does exactly as described and includes the same voice over from the previous footage and the same scenes from the leaked descriptions. Watch the HD trailer on .:
Marvel Studios鈥� 鈥淚ron Man 3鈥� pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy鈥檚 hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
Does this 蹿颈谤蝉迟听detailed look at Iron Man 3 offer a promising threequel that鈥檒l make up for聽Iron Man 2? Does the style and tone match your expectations for the first chapter (read: first post-Avengers film) of Phase Two of the Marvel cinematic universe? How about Mandarin鈥檚 voice?
Rob Keyes blogs at .
