海角大神

Pressure builds over bottled water

Towns around the U.S. fight firms that want to soak up a local resource.

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Sarah Beth Glicksteen /海角大神
Newly labeled bottles of Poland Spring water are prepared for packaging at a Kingfield, Maine, plant.
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Moises velasquez-manoff/海角大神
Protest art makes a play on the firm鈥檚 name.

In many ways Salida, Colo., typifies the 21st-century Rocky Mountain town. Originally founded along a railroad line in the late 1800s, it鈥檚 now geared primarily toward tourism.

Among the red brick buildings of the historic center where ranchers, miners, and railroad workers once held sway, tourists now move between coffee shops, galleries, and outfitters. During warmer months, kayakers 鈥渟urf鈥 a man-made wave in the fast-flowing Arkansas River, which marks the edge of the downtown area.

For the better part of this year, Salida 鈥 population 5,400 鈥 has also been the setting for a 21st century kind of battle 鈥 over water.

Here and there in windows and entryways are signs reading 鈥淪top 狈别蝉迟濒茅鈥 or 鈥淣est-Leave.鈥 They refer to a proposed project by 狈别蝉迟濒茅 Waters North America, which hopes to pump water from a spring a half-hour north of here and sell it under its Arrowhead label.

Citing myriad concerns, a group of residents has objected vigorously. They worry about impacts to the watershed and to nearby wetlands. They say that climate change, predicted to further dry Colorado and the Southwest, warrants a precautionary approach to all things water-related. And, pointing to fights other communities have had with the company, they say they simply don鈥檛 want 狈别蝉迟濒茅 as a neighbor.

狈别蝉迟濒茅 counters that these concerns are overblown. The company says: The amount of water it plans to withdraw is negligible; the project will bring many benefits 鈥 economic and otherwise 鈥 to the community; and the company, the largest water bottler in North America, is an upstanding corporate citizen.

In mid-August, after months of public hearings and expert testimony, the county finally gave approval to the project 鈥 but attached 44 conditions.

鈥淲e still feel that the decision to grant them the permit is not a wise decision,鈥 says John Graham, president of the Chaffee Citizens for Sustainability (CCFS), which has led the opposition against the project. The group is weighing what to do next.

狈别蝉迟濒茅 is satisfied with the outcome, says Bruce Lauerman, a natural resources manager for the company. 鈥淲e can, and will, comply with all the conditions.鈥

So what鈥檚 the big deal?

The springs in question are to the middle and east of the Upper Arkansas Valley. Boulders lie strewn about, carried to their current positions more than聽 10,000 years ago when ice dams blocking the Arkansas River breached, inundating the valley. Water from the spring now collects in clear pools. Trout flit beneath the silvery surface. Rafters occasionally float past on the turbid river, which marks the southern boundary of the property on which the springs are located.

Water seems to abound. 狈别蝉迟濒茅 plans to pump 200 acre-feet per year, or enough water to flood 200 acres with one foot of water. That鈥檚 1 to 2 percent of the aquifer recharge coming from a 50,000-acre watershed to the east, says Mr. Lauerman. 鈥淭his is a safe, sustainable way to withdraw water. End of story.鈥

But many say the greater story 鈥 about a growing world population of more than 6.5 billion faced with a limited supply of fresh water 鈥 is, in fact, just beginning.

Experts not directly involved in the Chaffee County situation point to it as evidence of rising sensitivity to water issues everywhere. They cite a growing number of disagreements between communities and bottled-water firms around the US 鈥 in Maine, California, Florida, and Michigan, among other places 鈥 as evidence.

鈥淭here is a growing interest in water as a whole [and] growing scarcity in the Western United States,鈥 says Peter Gleick, president of the Pacific Institute in Oakland, Calif., a nonprofit that does research and policy analysis in the areas of environment and sustainable development. 鈥淎nd when people pay more attention, it sort of makes it harder to do the things [bottled water companies] used to do without any opposition.鈥

These companies have now become the focus of campaigns against bottled water in general. Organizations like Corporate Accountability International and the Environmental Working Group rail against bottled water for a number of reasons, the environmental impact of plastics among them. (Lauerman points to 狈别蝉迟濒茅鈥檚 new ecoshape bottles, which, he says, use 30 percent less plastic than most.) The groups also argue that consumption of bottled water 鈥 paying for something that鈥檚 already cheaply available 鈥 leads to neglect of municipal water infrastructure, to everyone鈥檚 detriment.

The US Conference of Mayors has urged cities to stop buying water and has called for an investigation into how much the industry costs taxpayers. (By one estimate, 40 percent of bottled water comes from municipal sources, not springs.)

All of this opposition has had some impact. San Francisco and Seattle, among other cities, have prohibited city offices from buying bottled water. Maine is now considering a penny-a-gallon bottled water tax. High-end restaurants in Los Angeles and New York have stopped serving bottled water, a once-easy moneymaker, to avoid 鈥渦ngreen鈥 reputations. And in August, Bundanoon, Australia 鈥 population 2,500 鈥 became the first town in the world to prohibit the sale of bottled water. A proposed bottled-water operation prompted the all-out ban.

Deserved or not, 狈别蝉迟濒茅, whose brands focus primarily on spring water and not the easier-to-procure filtered water from other sources, has become a favorite target of the anti-bottled-water movement. There鈥檚 a website called Stop Nestle Waters.org, and a documentary called 鈥淔or the Love of Water,鈥 or FLOW, casts the company in an unfavorable light. 狈别蝉迟濒茅 has responded to FLOW with .

Lauerman attributes anti-狈别蝉迟濒茅 sentiment and court battles to its being the largest producer of foodstuffs in the world and the largest bottled-water company in North America. Big companies make big targets, he says. As for the resistance in Chaffee County, he calls it 鈥渆motional鈥 and not based on fact.

Others have a different take.

鈥淐itizens are better off rejecting the zoning right at the beginning rather than getting into long, expensive litigation,鈥 says Jim Olson, an environmental attorney in Traverse City, Mich., who has fought 狈别蝉迟濒茅 for more than nine years.

鈥淭he lesson learned is: Don鈥檛 let it start,鈥 he says. Indeed, worried by the prospect of facing a deep-pocketed corporation in court, one of the conditions that Chaffee County mandated was that 狈别蝉迟濒茅 establish a reimbursement fund to pay for any future litigation.

And there鈥檚 another detail in the agreement that strikes many as notable. In drought-prone Colorado, law dictates that anyone applying for a water permit must present an 鈥渁ugmentation plan.鈥

狈别蝉迟濒茅, for example, will replace water it pumps with water leased from Aurora, a city 100 miles to the northeast. The city will redeposit an amount of water equal to what 狈别蝉迟濒茅 withdraws into the upper Arkansas River. Chaffee County mandated that replacement water must come from other counties, or the water-permitting process reopens.

The county has guaranteed itself a net-zero water loss.

These laws can seem Byzantine, even anachronistic, to the outsider. Only earlier this year, for example, did Colorado legalize rainwater harvesting. Before that, it was technically illegal to catch water falling off one鈥檚 own roof.

But the assumption underlying these laws 鈥 that water is in limited supply 鈥 is the correct one, says Robert Glennon, author of 鈥淯nquenchable: America鈥檚 Water Crisis and What to Do About It.鈥 Other states often allow 鈥渁 limitless number of straws in the glass,鈥 he says.

But in Colorado, if you can鈥檛 replace it, you can鈥檛 take it. 鈥淭hat鈥檚 exactly what I think we should do,鈥 he says.

Editor鈥檚 note: For more articles about the environment, see the Monitor鈥檚 main environment page, which offers information on many environment topics. Also, check out our and our .

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