For America鈥檚 millennials, the long pandemic has created quite an introspective moment. According to stationery company Shutterfly, 40% of them said they would be sending a greeting card for the first time in 2021. Something in the lockdowns and social distancing is compelling them to send notes of appreciation.
The shift toward gratitude fits with a new survey in Britain by Virgin Media O2. It found that more than half of adults in the country have become 鈥渕ore grateful鈥 during the pandemic. Nearly two-thirds of 18- to 24-year-olds, who are usually glued to digital screens, made new friends in their local areas.
For all the reports of a rise in loneliness, drug addiction, and other issues associated with mental health during the pandemic, the rise in gratitude has been overlooked. 鈥淚t is precisely during difficult times where gratitude achieves its maximal power,鈥 says gratitude expert Robert Emmons, a professor at the University of California, Davis.
In his own national survey in the spring of 2020, Professor Emmons found more than 56% of American adults reported being very grateful, which was 17% greater than they reported being happy, hopeful, relieved, or joyful. Nearly 70% expected to be even more grateful in the future.
The act of 鈥渂eing grateful鈥 鈥 rather than feeling grateful 鈥 is a choice, he says, 鈥渢hat endures and is relatively immune from gains and losses.鈥 It is a source for resilience.
Acting on gratitude may explain why well-being among individual Americans actually rose in 2020 鈥 by 4% over 2019 on an index of indicators 鈥 according to a survey of 400,000 people by Sharecare, a digital health firm, and Boston University School of Public Health. 鈥淚n the face of disease, death, and division, we continue to find promise in the resilience of our populations,鈥 the survey鈥檚 authors concluded in a May report.
They note that internet searches for 鈥渉ow to thank鈥 reached an all-time high last year. For many, the balm of gratitude has helped to create a calm over COVID-19.