鈥淭he wall鈥 has become a powerful symbol for both sides of the political aisle. And a symbol, rather than an actual wall, is harder to negotiate.
Bring back the milkman. That鈥檚 the concept behind the latest waste reduction project.
A coalition of big name brands aims to build reuse into consumption 鈥 like the milkmen of an earlier era. In the modern version, products like Tide detergent, Degree deodorant, or H盲agen Dazs ice cream would be hand-delivered in durable containers via a subscription delivery service. Later, empties would be picked up, sanitized, and refilled. , announced Thursday at the World Economic Forum in Davos, Switzerland, is set to pilot in New York and Paris this spring.
Companies involved in the project are largely responding to consumer pressure for more environmentally friendly packaging 鈥 part of a broader waste reduction movement.
The past few years have seen a rebellion against the ubiquity of plastic straws, single-use shopping bags, and disposable cutlery. Simultaneously, reuse has extended beyond the realm of water bottles and canning jar lunches to everything from reusable food covers (replacing plastic wrap) to cloth 鈥減aper鈥 towels.
Growing up, I knew few people who hand-washed and reused plastic bags, sometimes for years聽鈥撀爈ike my parents. But today, reusing all sorts of things has moved into the mainstream as more people have taken on the mantra of 鈥渞educe, reuse, recycle鈥 as a personal responsibility.
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