Goldman Sachs bonuses: more than just bad PR
| New Haven, Conn.
鈥淭he trouble with socialism is socialism. The trouble with capitalism is capitalists,鈥 William F. Buckley, Jr., observed. His point was that free markets are underwritten by public opinion, not divine right. Bad behavior by the business elite can provoke the public to demand that the terms of free enterprise be rewritten or, in dire times, revoked.Does the leadership at Goldman Sachs get this? The firm鈥檚 recent announcement that its top 30 executives will receive long-term stock instead of cash as year-end bonuses suggests they have heeded, however belatedly, Buckley鈥檚 warning. Yet such 鈥渟acrifice鈥 is hardly sufficient when capitalism itself is increasingly the target of public wrath.
Take AIG. In March, the insurance giant said it had to pay some $450 million in bonuses to its disgraced financial products unit, ostensibly for the long hours it put in losing 90 times that amount the previous fall. This, after taxpayers hadbailed out the firm to the tune of $173 billion.
Public outrage prompted Congress to grill the firm鈥檚 then-CEO, Edward Liddy, who subsequently asked top bonus-getters to 鈥渄o the right thing鈥 and return at least half their bounty. This may appear like justice half-done, though since actual returns have fallen far short of pledges, it seems more like justice half-baked. Still, it illustrates Buckley鈥檚 point. Outrageous behavior by business executives undermines the public鈥檚 faith in capitalism, leading people to call upon the guiding hand of government to supplant the invisible hand of the marketplace. By June, the Obama administration had appointed a 鈥減ay czar,鈥 Kenneth Feinberg. This week, he proposed a $500,000 salary limit for hundreds of executives at firms bailed out by the federal government.
In hindsight, the AIG bonus debacle had all the subtlety of a medieval morality play. Goldman Sachs is a far more intriguing case.
By any measure, the storied firm is having a banner year. Its revenue and stock price have rebounded handsomely from a year ago, so the $16.7 billion it has reserved for year-end bonuses seems like a just reward 鈥 at least to Goldman鈥檚 CEO, Lloyd Blankfein, who recently replaced AIG鈥檚 Liddy as Wall Street鈥檚 Public Enemy No. 1.
鈥淓verybody should be, frankly, happy,鈥 Mr. Blankfein said of Goldman鈥檚 success in the now infamous interview with the Times of London in which he claimed he was 鈥渄oing God鈥檚 work.鈥 These are the kind of cringe-worthy comments that Buckley had in mind when he warned capitalists that they could be their own worst enemy. They certainly have guaranteed that Goldman will remain ground zero for populist outrage, notwithstanding the firm鈥檚 bonus modification and a $500 million program to aid small businesses.
Yet Blankfein went even further. 鈥淭he financial system led us into this crisis,鈥 he declared, 鈥渁nd it will lead us out.鈥
In light of what happened to the financial system just a year ago, this is an astonishing statement. It shows the same fundamental faith in free markets as Buckley鈥檚 wry 补辫别谤莽耻. There is nothing essentially wrong with capitalism, just a few errant capitalists who, because of bad faith or simply bad manners, spoil the party for the rest of us. The vices of capitalism 鈥 greed, reckless ambition, ill-considered risk-taking 鈥 are merely the defects of its virtues. This does not obviate the need for the occasional acts of public contrition. Blankfein himself admitted that Goldman鈥檚 bankers 鈥減articipated in things that were clearly wrong and have reason to regret.鈥 But the implication is clear: Give capitalism some time, and it will work these problems out.
The public doesn鈥檛 share this faith. In a Time Magazine poll conducted shortly before Goldman announced its blockbuster bonuses, only 18 percent of respondents thought 鈥渓arge Wall Street financial institutions learned from their mistakes,鈥 while a whopping 75 percent believed that 鈥渂usiness as usual鈥 would prevail. More ominously for Goldman, 62 percent of respondents said the government should strictly limit pay at Wall Street firms, 鈥渞egardless of whether or not they鈥檝e paid back the government.鈥
A year after Wall Street nearly took down the world economy, most Americans cannot understand how any firm that stood at the center of the crisis could be doing so well, even one as venerable as Goldman Sachs. Conspiracy theories worthy of Dan Brown seem to better explain Goldman鈥檚 success than elbow grease and old-fashioned hustle. It doesn鈥檛 help that the fingerprints of its alumni are all over the decisions that saw its competitors fail last fall shortly before it received nearly $13 billion in bailout money (which has since been repaid).
This is dangerous territory for Goldman, or for anyone who champions free markets. The invisible hand describes an economic world where winners and losers are chosen by the public 鈥 individually, anonymously, and without coordination 鈥 not by any one person or secret cabal. It is an elegant vision that provides a powerful moral justification for the kind of economic inequality that year-end bonuses highlight. Individuals, this vision implies, rise and fall by hard work, not elite favor.
Last fall, the invisible hand was pulling the big banks into financial quicksand. Without the strong arm of the federal government, as Treasury Secretary Timothy Geithner recently affirmed, 鈥渘one of them would have survived.鈥 For free-market evangelists, this is an inconvenient fact, one that ought to lead to the kind of soul searching about capitalism鈥檚 shortcomings. It certainly should give second thoughts to Wall Street about the wisdom of handing out blockbuster bonuses when the health of the larger economy remains in doubt.
For now, however, it looks as if the bonuses will go forward, the outrage will grow, and Americans will continue to demand that the government fix a financial system that seems incapable of fixing itself. When Washington heeds that call, it is unlikely to conclude that the problem with capitalism is merely capitalists. They, and their year-end bonuses, will only be the most obvious defects in a system that will seem deeply, perhaps even inherently, flawed.
John Paul Rollert teaches business ethics and leadership at Harvard Summer School. He is pursuing a JD at Yale Law School and a PhD at The Committee on Social Thought at the University of Chicago.