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NCAA contract negotiations: a rough-and-tumble sport of its own

Ink and dollars flow as leagues shift, new coaches get hired, coaches sue for not being hired... An update on new contracts in NCAA sports.

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Paul Connors / AP
Oregon defensive tackle Zac Clark, left, strips the ball away from Arizona State runningback Cameron Marshall, right, in the third quarter of an NCAA football game Sept. 25, in Tempe, Ariz. Next year, Utah, Nebraska, and now Colorado will join Oregon and Arizona State in the Pac-10 (soon to be renamed Pac-13, one hopes).

The University of Colorado will join Nebraska and Utah as members of the Pac-10 in 2011 after negotiating a $6.863 million exit package with the Big 12. Nebraska is paying $9.25 million for the same privilege to leave for the Big 10. notes that the Pac-10 is financing Colorado鈥檚 severance payment, in effect through reduced future payouts to Colorado. Payouts of this magnitude 鈥 and the ability of Colorado and the Pac-10 to finance the early move with internal funds 鈥 imply very large gains to the new Pac-10 group of schools from this realignment.

Elsewhere, Turner Sports is increasing its presence as a distributor of NCAA content, with 鈥渁 14 year digital-rights deal 鈥 that includes management of NCAA.com, the primary web site for all 88 NCAA tournaments and other services.鈥 This appears to be a bet that the existing TV networks will morph into what a Turner executive referred to as an 鈥渋nterconnected鈥 system of distributing signals to your television. is in the 鈥淪ports Briefs鈥 section, but does include mention of the recent 14 year (again), $10.8 billion deal between the NCAA, CBS and Turner to cover the NCAA men鈥檚 basketball tournament. Turner may be up to something big here.

In the same article is an interesting account of a a deal not done, one that led to a lawsuit between a would-be basketball coach and the University of Minnesota:

A judge has reduced the amount of money the University of Minnesota must pay to a former Oklahoma State coach who sued the school and Coach Tubby Smith over an aborted hiring.

In court documents yesterday, Hennepin County Judge Regina Chu denied a request for a retrial, saying there was a reasonable basis for the jury鈥檚 verdict. She said alleged misconduct by Williams鈥 attorneys was minor and didn鈥檛 prejudice the jury.

The judge reduced the money award from $1.25 million to the $1 million limit of the university鈥檚 insurance policy.

Williams said Smith falsely represented that he had the authority to hire him when the two talked in 2007 about an assistant-coaching position in Minnesota. Williams quit at Oklahoma State, but he wasn鈥檛 hired by Minnesota after Athletics Director Joel Maturi of the Gophers said Williams had NCAA recruiting violations in his past.

I鈥檝e got two observations. First, let鈥檚 grant that Smith made an error, but that Minnesota鈥檚 AD did not. Under that assumption, the AD has put a minimum price tag of $1 million or so on having a member of the basketball staff with 鈥渞ecruiting violations in his past.鈥 Score one for the AD here, in my book. But second, why is Minnesota鈥檚 liability limited to the amount that they are insured? If you do $10 million worth of damage but are only insured for $1 million, by what logic does your insurance policy reduce your liability to the person harmed by $9 million? I don鈥檛 get the logic of the judge鈥檚 decision to reduce the award.

And now to . The title of this story is 鈥Tony Stewart, Jeff Gordon feel sponsorship squeeze.鈥 The essence of it: Gordon鈥檚 20 year sponsorship with DuPont is over, and progress towards a new package with any sponsor appears to be stop-and-go. Stewart鈥檚 deal with Old Spice has been terminated as well.

I find it curious that the money is flowing like mad in the not-for-profit NCAA, but drying up elsewhere across the sports landscape.

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