海角大神

In secret聽documents聽that I聽聽in November, the Grocery Manufacturers Association (aka food industry lobbyists) laid out its five-point plan for opposing the labeling of foods containing genetically-modified organisms or GMOs. First on the list: 鈥淭o oppose all state efforts that would impose mandatory labels鈥� including state legislation. With more than聽20 states having introduced state bills聽to require GMO labeling, the junk food lobby has its work cut out for it. But they鈥檝e wasted no time as the 2014 legislative session gets underway, starting with targeting the New Hampshire capital.

聽The bill to require GMO labeling in New Hampshire was first introduced last winter, but was sidelined to a subcommittee for 鈥渟tudy鈥� and is now back on track. Groups opposed to the measure include local lobbyists such as the New Hampshire Grocers Association, but also several national players聽 like Monsanto, the Biotechnology Industry Organization, and of course, the Grocery Manufacturers Association. That explains the shady tactics starting to emerge. Last Wednesday a hearing was scheduled in the House of Representatives where industry was handing out two documents at the door:

• Collection of聽聽taken out of context, including from the New York Times and the conservative National Review. Two others were op-eds written by industry lobbyists, but you can鈥檛 tell from looking at the handout. One, from an op-ed聽聽in the local paper was written by John Dumais. But the handout left out a tiny detail: Mr. Dumais is CEO of the New Hampshire Grocers Association, which might explain why he鈥檚 opposed to the bill. The other op-ed was penned by Mike Somers, CEO of the New Hampshire Lodging and Restaurant Association. Mr. Somers鈥� title was also conveniently left out. Maybe that鈥檚 because it makes no sense for the restaurant industry to weigh in since they are聽exempt聽from the bill. But that didn鈥檛 stop the trade group from聽claiming聽that the 鈥淕MO labeling requirement would wreak havoc on New Hampshire restaurants.鈥�

• 础听of deceptive arguments, recycling the scaremongering that deceived voters in California and Washington State, including higher food prices, 鈥渟tate bureaucracy鈥� and 鈥渂urdens鈥� on local farmers and businesses. The list of groups opposed is padded with several industries that aren鈥檛 even impacted by the bill, including: the Granite State Brewers Association, the Wine Institute, the Pet Food Institute, the New Hampshire Lodging and Restaurant Association, and the Consumer Healthcare Products Association. Also on the opposed list are the Grocery Manufactures Association and the Biotechnology Industry Organization.

Industry lobbyists also paid for a full-page聽聽that ran in several local newspapers making the same arguments as above with the same inflated list of signatories. Alexis Simpson is the GMO Labeling Campaign Coordinator for New Hampshire. She wasn鈥檛 surprised to see the Grocery Manufacturers Association show up in Concord, since she has been following the group鈥檚 actions in other states. She told me that 鈥淕MA鈥檚 latest response to mandatory state labeling is to offer preemptive voluntary labeling. That language is now in the culture thanks to GMA.鈥�

If you haven鈥檛 been following the battle over labeling of GMO foods then you probably never heard of the Grocery Manufacturers Association. And you may not realize just how nasty a game they play. The GMA is a powerful trade organization based in Washington D.C. that lobbies on behalf of the largest and most powerful food and beverage conglomerates including Coca-Cola, PepsiCo, Nestle, Kraft, and General Mills. Over the past few years, GMA has become a key player in the fight over labeling GMO foods. In California in 2012, the biotech and junk food industry combined spent more than $45 million to defeat a ballot initiative there. The opposition engaged in numerous聽dirty tricks聽including lying in the official voter guide, misrepresenting its expert鈥檚 academic affiliation, and making false deceptive arguments that were not backed up by any evidence.

Then last year in Washington State鈥檚 ballot measure fight over GMO labels, the Grocery Manufacturers Association took its shameful strategy to whole new level. Not content to just engage in unsubstantiated scare tactics to win over voters, the GMA went so far as to break the law. Just two weeks before Election Day, Washington State Attorney General Bob Ferguson聽filed a lawsuit聽accusing GMA of violating the state鈥檚 campaign disclosure laws, alleging that the trade group secretly gathered more than $7 million from its members to oppose the GMO labeling measure, failing to disclose the actual funders to voters. (The final figure was $11 million, half the total spent to oppose the measure.) As internal聽documents聽revealed, GMA had the chutzpah to a designate a special account designed to hide corporate donations. Dubbed the 鈥淒efense of Brand Strategic Account,鈥� by the lobbyists, millions of dollars would be budgeted for a 鈥渕ulti-pronged approach鈥� to fight labeling laws in the states, including your state.

The whole idea behind a trade group like GMA is to shield members from bad PR, so popular brands like Coca-Cola and Frito-Lay can keep their noses clean. That鈥檚 why, as GMA CEO Pamela G. Bailey explained in internal memorandum, a plan to 鈥渂etter shield individual companies from attack鈥� was hatched. GMA hoped to keep this all secret, but it backfired. Washington State鈥檚 Attorney General聽said聽the case represented 鈥渢he largest amount of money ever concealed in an election.鈥� But wait, there鈥檚 more. Instead of just taking its lumps for getting caught breaking the law, instead GMA is聽suing the state back, claiming the disclosure law is invalid, and filing a separate civil rights claim to boot. Chutzpah doesn鈥檛 even begin to describe the arrogance here.

GMA is also taking its fight to the federal level. That was supposed to be a secret too, until documents leaked to聽POLITICO聽revealed the junk food鈥檚 lobby鈥檚聽聽to take away state鈥檚 rights to require GMO labeling, putting its place a weak, voluntary scheme at the federal level. Note to the New Hampshire state legislature: Do not believe talk of movement on GMO labeling by the feds: we need more states to take action, to send the message that food makers must be legally required to provide transparency about their products.

GMO campaign leader Alexis Simpson doesn鈥檛 think New Hampshire鈥檚 representatives are very impressed by DC-based lobbyists. GMA and the Biotechnology Industry Organization co-hosted a breakfast prior to last Wednesday鈥檚 hearing, but that probably won鈥檛 sway New Hampshire pols. The state鈥檚 House has 400 representatives which makes it challenging for multi-national corporations to lobby. As Simpson explains, 鈥淭his makes for a difficult environment for the GMA. We hope our Citizen Legislature will listen to the overwhelming majority of their constituents who want mandatory labeling.鈥�

The next hearing is scheduled for this Wednesday. You can help support New Hampshire鈥檚 bill to label GMO foods by聽!