Like Charlottesville, Ann Arbor is a student hub, home to the University of Michigan and its 19 schools. In January 2016, General Motors began the launch of its own 鈥personal mobility brand,鈥 Maven, in the city. GM has invested more than $500 million in Lyft, which, like Uber, is one of the most frequently-cited examples of the gig economy, but Maven further changes the way people get to and think about work. Instead of being driven by someone else, users can pick the car they want and pick it up using an app.
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A Lyft Glowstache is seen during a photo opportunity in San Francisco, California (February 3, 2016).